Dubai One airs Peeta Planet, a Travel Series for the Socal Media Generation.
, officially announces the premiere date for Peeta Planet at a press event at the InterContinental Dubai Festival City as the 17th of April 2013 and will air every ... "Pin It")
“Don’t be a tourist be social traveler.”
14 April 2013, Dubai, UAE: Dubai One, a part of the Dubai Media Incorporated (DMI), officially announces the premiere date for Peeta Planet at a press event at the InterContinental Dubai Festival City as the 17th of April 2013 and will air every Wednesday at 9PM UAE.
The program, which is a travel series for the social media generation is hosted by Mohamed and Peyman Al Awadhi from Qabeela New Media, and is the first of its kind in terms of influencing the content on traditional mediums such as television by online platforms and new media.
The announcement of the program, and exclusive behind the scenes footage was previewed by DMI senior executives and official partners – Google and InterContinental Hotels Group, along with a crowd of international and local media.
Sarah Al Jarman, Dubai One Channel Manager, noted that Dubai One is always eager to support innovative content creation on the channel and over the years has seen massive success in the channel’s homegrown shows among both local and regional viewers.
Al Jaraman also commented that “that DMI is very keen on looking at ways in which traditional media and new media come to life. There have been several initiavtives both on air and through Dubai One’s digital platforms that have helped merge various media outlets together and have created content for the channel.
She also added that the program is the brainchild of the Al Awadhi brothers and that the channel is keen on supporting young Emirati talent and their creativities amibitions. “The development of local talent contributes to enhancing and improving the local and Arab media production industry in Dubai and the UAE in particular” she said.
Peeta Planet showcases human experiences as the brothers travel around the world, in their national Emiraiti wear, meeting aspiring trendsetters and connecting with various cultures. The show is based on the interactions and suggestions of followers and members of the digital world who submitt their suggestions and offer their insights on where to go, what to eat and who to meet while traveling. The show strives to highlight non-traditional forms of traveling and encourages followers to “social travel” or to connect with like-minded interests for new travel experiences.
Dubai One partnered with Google to arm the Peeta Planet team with all the Google tools that help make travel seamless – from Maps and Google Translate to finding local food havens on Zagat. The Peeta Planet team have been sharing their experiences through video and social channels, such as YouTube and Google+, to reach audiences through the web.
Today everything is about social and mobile, so it’s no surprise that travel is heading in that same direction. Peeta Planet is a breakthrough social travel TV show, influenced and directed by its followers and fans. Google is excited to be a part of the journey providing a “digital” concierge to help with everything travelers need or want to share through the web, said Maha Abouelenein, Head of Communications for Google in MENA.
Peeta Planet was first piloted and supported by twofour54, specifically intaj and ibtikar, of the Abu Dhabi Media Zone Authority as a production created by Qabeela New Media.
The show has received great enthusiasm towards the content of the new episodes and behind the scenes footage as well as the social media content that is already live on Google+, Youtube, Twitter and Facebook.
The press event was organized between tour two and tour three of the production. Peeta Planet is 12 episodes, with 24 webisodes, filmed in a number countries including Turkey, Singapore, Japan, Thailand, Ireland and Austrailia. Followers from all platforms have been active in the pre-production stage while the team was shooting making several suggestions online that Peeta Planet team will feature in the episode.
While traveling the team has been accommodated by InterContinental Hotels Group. Pascal Gauvin, Chief Operating Officer, India, Middle East and Africa for InterContinental Hotels Group, said: “InterContinental Hotels & Resorts is proud to be a part of Dubai One’s new travel show, Peeta Planet, which has been using social media to map their adventure around the world. This pioneering travel show is a great brand fit with our InterContinental brand, which has been a trailblazing presence in international travel since 1946 and was the first international hotel to open in the Middle East, over 50 years ago.
“Our hotels pride themselves on their local heritage and, at each InterContinental destination on the Peeta Planet journey, our expert concierges have shared insider insights to guide the Parham Al Awadhi brothers to unique local experiences and hidden gems.
“To date, InterContinental Hotels have hosted Peeta Planet in Singapore, Istanbul, Bangkok, Seoul, Tokyo and Melbourne. Over the coming months, trips are also planned to InterContinental Dubai Festival City, Abu Dhabi, Nairobi, Jeddah and Buenos Aires. We look forward to seeing Peeta Planet and learning even more about these vibrant cities from their experiences.”
Premiering on April 17th the show will be at prime time every Wednesday at 21:00 UAE and 17:00 GMT.
All shows can also be viewed on Dubai One’s www.dmi.ae/dubaione and exclusive webisodes are featured on dmi.ae/dubaione/peetaplanet.
To engage with the brothers, and the Peeta Planet team, followers and viewers can go to:
www.dmi.ae/dubaione/peetaplanet
www.google.com/+peetaplanet
www.youtube.com/peetaplanet
www.facebook.com/peetaplanet
www.twitter.com/peetaplanet
How Google Can Help Travellers: Your Digital Concierge
Whether its looking for your dream vacation or finding the perfect little seaside hotel, Google will assist you to explore, plan and book your next vacation. Google’s travel tools give you a digital concierge on your laptop, mobile or tablet device.
● Google Search
○ Find out what’s interesting to see and experience in each new city you visit with Google Search
● YouTube
○ Watch documentaries and videos on the most interesting places to visit and how to immerse yourself in ultralocal experiences with the power of video
● Geo (Maps)
○ Never get lost while you’re on the go in a foreign country again with Maps and Navigations & Directions which can help you get from point A to point B; wherever you are.
● Google+
○ Join communities and interact with locals via Google+ Hangouts and find people with common interests who can help you experience the country through the eyes of the locals.
○ Post videos and pictures from your journey to involve your followers.
● Travel
○ Plan your holiday with a few clicks with Google solutions which can help you book your flights, your hotel and plan your trip all in one sitting.
● Zagat
○ Experience the best local cuisine with the aid of trusty reviews by locals and other tourists alike.
● Google Translate
○ With more than 100 languages on Google translate, the language barrier never has to become an issue for you in a foreign country again.
● Mobile
○ Have access to all of Google’s tools, products and services at your fingertips wherever you are which can help you while you’re on the go with Android powered devices which feature the best and latest from Google.
