Advertising in a Nutshell
This is video is the synonymous of reality of our advertising world, it’s almost every generic video or presentation of any brand is full of words that have one meaning, seems like what people do is search the dictionary for synonymous of good and positive words!
This video was created by an online video stock called Dissolve, and it was based on an online article by McSweeneys.net. The video was created using footage from the Dissolve library and I believe it’s brilliant, I loved the bit when they say:
Using a specific ratio of Asian people to Black people to Women to White men… we want to make sure we represent your needs and interests… or at least a version of your skin color in our ads.
