AME's Become Asian Marketing Effectiveness & Strategy Awards as Strategy is Recognised for the First Time in Digital, Data & Analytics and Media
ENTRIES OPEN FROM 17 DECEMBER
11 December 2013 – The Asian Marketing Effectiveness awards, honouring campaigns across Asia Pacific that have achieved results by combining creativity and effectiveness, is adding three new strategy sections that will complement its existing recognition of effectiveness to become The Asian Marketing Effectiveness and Strategy Awards.
The three strategy sections will be Digital Strategy, Data & Analytics and Media Strategy. Each of these three new sections will have its own jury president and jury, which will judge alongside the Effectiveness jury, bringing the total number of juries and their presidents to four.
“The Asian Marketing Effectiveness awards are the most important in the region, and it seems fitting that together with Effectiveness, Strategy is also recognised alongside these important accolades, making winning an AMES even more significant when honouring the best work in the region. By including Strategy at these awards, we are highlighting the increasingly important role it plays in today’s business. Data and Analytics likewise now have a platform to award excellence and the addition of these three sections enhances AME’s to even greater levels,” says Terry Savage, Chairman of Lions Festivals.
Entries will open on 17 December 2013 and will close on 7 March 2014. In expanding the awards structure, the awards presentation will relocate from Shanghai to Singapore, where the winners will be announced at the AMES awards on 29 May 2014 at the St Regis Singapore. The AMES are organised by the joint venture between Lions Festivals and Haymarket Media Asia.
About the Asian Marketing Effectiveness & Strategy Awards
The Asian Marketing Effectiveness & Strategy Awards are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness & Strategy awards.
The Asian Marketing Effectiveness & Strategy Awards are organised by Lions Festivals and Haymarket Media Group www.ames.asia
Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.
Lions Festivals
Lions Festivals Limited is the organiser of international festivals of creativity, including its flagship Cannes Lions and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx, Spikes Asia, Asian Marketing Effectiveness & Strategy Awards, and the Digital Asia Awards. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com.
Key 2013 Dates
Entries Open: 17 December 2013
Entries Close: 7 March 2014
AMES Awards: 29 May 2014, St Regis Singapore
