Aneez Haiyoom Elevated to Managing Director of MediaVest UAE
 announced today the appointment of Aneez Haiyoom as Managing Director of MediaVest’s UAE operation, effective immediately. His responsibilities will include further developing strategy and direction for the ... "Pin It")
Dubai, UAE, 19 November 2012: Global media agency network Starcom MediaVest Group (SMG) announced today the appointment of Aneez Haiyoom as Managing Director of MediaVest’s UAE operation, effective immediately. His responsibilities will include further developing strategy and direction for the agency, leading media operations, managing content and spearheading innovative initiatives.
Haiyoom will report to Tarek Daouk, Managing Director of MediaVest MENA and Chief Content and Innovation Officer of SMG. “With almost twenty years of media experience – spanning various fields – Aneez has amassed a wealth of cross-functional expertise,” said John Antoniades, Chief Executive Officer of SMG MENA. “His proven leadership skills, strong understanding of consumer behavior and breadth of resources have significantly contributed to the agency’s success. I have utmost faith in his ability to further expand MediaVest’s operations and ensure continued growth and prosperity.”
Indeed, in his previous role as General Manager of MediaVest UAE, Haiyoom demonstrated deep knowledge of consumer needs and media habits. He has been with the agency for more than a decade, and throughout the years, has introduced a slew of groundbreaking initiatives for global brands such as Mars, Adidas, Richemont, Emirates NBD and Majed Al Futtaim Group. He was responsible for driving the launch of the renowned M&M’s character Miss Green in the region.
“I have always placed people, product and partners at the core of my business ethos, and I will continue to do so as Managing Director,” said Haiyoom. “I am truly honored to have been appointed to this highly coveted position and fully intend to further enhance the agency’s business vision and improve its overall effectiveness for agency partners- clients, colleagues and vendors alike.”
In recent years, Haiyoom has garnered a plethora of regional and international accolades, including the Festival Grand Prix at Dubai Lynx and a Bronze at Cannes for the Galaxy “Falling In Love Again” campaign in 2009, and the Grand Prix Gold at the GMR Effectiveness in Marketing Awards (GEMAS) for the M&M “Miss Green Launch” campaign in 2006.
About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. Our dream is to grow our clients’ business by transforming human behavior through uplifting, meaningful human experiences. These brand ‘experiences’ are brought to life by distinct, strategic point-of-views—Truth and Design and Space for Ideas– created and owned by SMG’s two global agency brands: MediaVest and Starcom, respectively. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. With nearly 7,200 employees in 110 offices worldwide, SMG partners with the world’s leading companies including The Coca-Cola Company, Kraft, P&G, Samsung, and Microsoft.
