Art Director (Branding, Print & In-store Communication) | Abyat Al Kuwait, Kuwait
 • Assist ... "Pin It")
• Create innovative ideas for ABYAT print, branding and In-store advertising campaigns
• Develop ABYAT’s brand guidelines and standards
• Oversee the artistic design of advertisements, print materials, collaterals and in-store communications (price, tags, products descriptions, etc.)
• Assist to creative meetings to discuss ABYAT’s requirements, presentation concepts, and to coordinate creative activities
• Analyze all relevant information about ABYAT (product, target audience and required advertising message)
• Brainstorm and collaborate with the copywriter to set the style, look and tone of the project
• Develop concepts in fulfillment of ABYAT’s brief
• Create custom illustrations or other graphic elements when needed
• Specify material details, such as style and size of type, photographs, graphics, animation, video and sound
• Hire, train and manage creative staff members (graphic designers, etc.)
• Brief the creative team, convey the big picture and direct towards project execution
• Prepare detailed ‘scamps’ for print production
• Present and pitch concept or-and final layouts to ABYAT’s different departments
• Control the quality of final products by reviewing and approving materials developed by team members
• Follow-up the production process
• Negotiate with printers and estimators to determine what services will be performed
• Choose and commission a photographer, an illustrator, models, and any props necessary for an ad (when needed)
• Attend photo shoots and printing sessions to ensure that the products needed are obtained
Skills
• Creativity, artistic sensibility and interest for arts
• Communications skills. Present effectively verbally and visually
• Team and project management skills
• Hands on
• Problem-solving skills
• Team Player. Able to see other people’s points of view and open to criticism
• Enthusiasm for his work without becoming too attached to it
• Pertinent and creative portfolio
• Knowledge of graphic design software programs (ex. Adobe Creative Suite)
• Knowledge of printing & production processes
• TV advertising knowledge and experience (a plus)
• Knowledge of retail business (a plus)
Education
• Minimum of 5 years of experience in art direction in an advertising agency
