Art Director (TV & Web) | Abyat Al Kuwait, Kuwait

• Create innovative ideas for ABYAT’s Web, online and TV campaigns
• Oversee the artistic design of online advertisements and the filming of television commercials
• Assist to creative meetings to discuss ABYAT’s requirements, presentation concepts, and to coordinate creative activities
• Analyze all relevant information about ABYAT (product, target audience and required advertising message)
• Brainstorm and collaborate with the copywriter to set the style, look and tone of the project
• Develop concepts in fulfillment of ABYAT’s brief
• Work with ABYAT Website and find the best way to communicate the site’s strategic goals and brand message in an online environment
• Design the content and functionality of ABYAT’s website in order to create the best user experience
• Specify material details, such as style and size of type, photographs, graphics, animation, video and sound
• Hire, train and manage creative staff members within its specialization
• Brief the creative team, convey the big picture and direct towards project execution
• Prepare detailed storyboards showing sequence and timing of story development for television production
• Present and pitch concept to ABYAT’s different departments
• Control the quality of final products by reviewing and approving materials developed by team members
• Follow-up the TV and online production processes
• Choose and commission a photographer, an illustrator, models, and any props necessary for an ad (when needed)
• Attend shoots to ensure that the products needed are obtained

Skills

• Creativity, artistic sensibility and interest for arts
• Communications skills. Present effectively verbally and visually
• Team and project management skills
• Hands on
• Problem-solving skills
• Team Player. Able to see other people’s points of view and open to criticism
• Enthusiasm for his work without becoming too attached to it
• Bachelor’s degree in graphic design, advertising or any equivalent diploma
• Pertinent and creative portfolio
• Knowledge of online and TV production processes
• Knowledge of the retail business is a big plus

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