Shower in the street!

This is interesting, Palmolive has installed these showers in the streets of Moscow as a teaser for the launch of  a new product, and simulate the whole showring experience, mannequins were planted inside before the real girls come to shower in the middle of the street, daring? Oh yea! Creative? I believe so!

Advertising Agency: Young&Rubicam, Moscow, Russia
Creative Directors: Andrey Panasyuk, Ruslan Kozlov, Tatiana Tutunnik
Copywriter: Anna Elinson
Art Directors: Ekaterina Finogenova, Areg Safaryan
Photographers: Andrey Klimenko, Tigran Muradyan
Production Company: Takur-Studio Moscow
Agency Producer: Alexey Al-Nashi
Designers: Svetlana Smirnova, Daria Pokholkova, Alexandra Koptsova, Roman Borisov
Senior Account Manager: Olga Davidovskaya
Account Executive: Natalia Filina
Media Agency: Mediaedge:cia
Regional Group Account Director: Elizaveta Georgiadi

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