The Disaster Date Classifieds: Your date is a disaster, watch MTV!

What should you do if the date you are interested in turned out to be a disaster? Here is a creative idea from McCann Erickson in Serbia, the idea was to promote the Disaster Date on MTV Serbia. The idea was so simple, placing some exaggerated dating ads in the It’s Personal classified section, anyone who would call numbers in these ads would get a message that invites them to watch the show on MTV.

Click the image to read the ads

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Copywriter: Bojan Tanaskovic
Creative Coaching: Yaniv Mlinarski, Milos Stankovic, Vladimir Popovic