UAE Young Lions 2011 take Winners to World Renowned Cannes Competition

Dubai Media City Partners with Motivate Group to Host UAE Competition.

Dubai: 25 May, 2011 – Dubai Media City, a member of TECOM Investments’ Media Cluster, today jointly announced with Motivate Group the winners of the UAE Young Lions 2011 who will be flown on an all-expense paid trip to Cannes for participating in the Young Lions Competition.

Part of the 58th Cannes Lions International Festival of Creativity, the Young Lions Competition is open to advertising professionals up to 28 years of age. The participating teams, comprising an art director and copywriter, are selected through a pre-selection process in their respective countries.

A jury panel comprising executive creative directors from Dubai’s Creative Club has named Josephine Younes and Nayaab Rais of DDB Dubai as winners of the UAE Young Lions 2011. The duo was selected out of 12 teams from leading creative agencies. Each year, the participating teams design a campaign for a social cause based on a creative brief that outlines the campaign’s objectives. The Emirates Wildlife Society in association with World Wide Fund for Nature is the partner NGO for 2011.

The Cannes Lions International Festival of Creativity is truly the world’s global meeting place for professionals in the communications industry. It offers seven days of award ceremonies, seminars, workshops, master classes, exhibitions, screenings and networking. The 2011 edition of the festival will be held from 19-25 June.

Jamal Al Sharif, Managing Director, Dubai Media City and Dubai Studio City, said: “Young professionals in the UAE are constantly looking for platforms, both local and international, to display their abilities and interact with media professionals. The Young Lions Competition is an excellent opportunity to showcase the UAE advertising industry’s promising talent on the world stage.”

Ian Fairservice, Managing Partner, Motivate Group, said: “Having hosted this competition for nine years we are pleased to be able to give so many young creatives the opportunity to compete for a place in the team that will represent the UAE in Cannes. We replicate the exact environment in which the competition is held in Cannes so that our winners have the best possible chance of success when competing there against teams from around the world.”

Winners of the Young Lions Competition are presented their certificates on stage at the official UAE Young Lions Awards ceremony and receive free flights courtesy of Emirates, registration and accommodation for this year’s festival.

The International Festival of Creativity – Cannes Lions – is the world’s biggest celebration of creativity in communications. As the most prestigious international annual advertising awards, over 24,000 entries from all over the world are showcased and judged at the festival.

The UAE Young Lions Competition was supported by Gallo/Getty Images and Xerox.

Ends

About Dubai Media CityStrategically located at the crossroads of the Middle East, Africa and South Asia, Dubai Media City, a member of TECOM Investments, is rapidly emerging as the region’s media hub. The City provides an advanced infrastructure for media-related businesses to operate globally out of Dubai. Dubai Media City is the place where activities Publishing, Music, Film, New Media, Leisure & Entertainment, Broadcasting, Media & Marketing Services, and Information Agencies will thrive. The facility offers an environment that allows companies and individuals to operate with collective synergy and freedom.
Companies based in Dubai Media City have the unique edge of commercial benefits derived from our free zone status including 100 % business ownership and exemption from personal income and corporate taxes. Since its official opening in January 2001, Dubai Media City has grown to become a thriving media community of over 1400 companies and hundreds of freelance media professionals. Several global media giants and promising entrepreneurial ventures have joined this unique community.

For further information, please call:

For further information, please call:
Nancy Sudheer
JIWIN Public Relations
An APCO Worldwide Company
Email: [email protected]
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