Public Relations Manager | OSN - Dubai, UAE
Job Description
Key Function:
The Public Relations Manager has a wide ranging brief which evolves rapidly to meet changes in the focus and positioning of OSN in the market. Most importantly, the Public Relations Manager should intuitively interpret company developments and subsequently devise and communicate simple and consistent messages to a wide range of publics, including regional consumer and international trade media, consumers, internal staff throughout the OSN offices, agencies and distributors.
Close liaison with various internal stakeholders is essential to ensure consistency of message through all media. While the primary focus of the role is media communications, the Public Relations Manager also has an important role in the development of TV Guide, an OSN publication which communicates about OSN programming to its subscribers.
The Public Relations Manager is also tasked with the role of devising and deploying OSN’s CSR strategy in MEA.
Duties & Responsibilities:
•Develop OSN communication strategy based on clear understanding of organizational objectives, content priorities and customers segments.
•Devising and communicating OSN’s corporate and product (programming) messages to the regional consumer media, specialist magazines, the international cable, satellite and broadcast trade media (and financial media).
•Providing editorial content for the monthly OSN TV Guide, website and e-zine.
•Managing the public perception of OSN in the media.
•Preparing monthly programming highlights packages (in English and Arabic) and ensuring timely distribution to the media.
•In conjunction with the OSN Media Buying Manager, negotiate greater penetration of OSN listings in daily/weekly/monthly publications using OSN’s advertising spend as leverage.
•Directing activities of OSN’s retained public relations consultancy.
•Monitoring of international digital in-home entertainment developments and, in conjunction with OSN’s sister companies, owners and strategic allies, maximize opportunities to position OSN as the regional, digital convergence leader.
•Develop, lead and deploy OSN CSR strategy and action plans
Skills
•Outgoing, forward looking, creative individual who communicates easily and clearly with all
•At least ten years senior public relations/journalism experience in a multi-cultural, multi-national environment
•Creative writing skills are essential to be able to deliver engaging materials for TV Guide
•Possess impeccable English language skills and excellent presentation skills. Being bilingual will be advantageous.
•A solid track record of high-profile media communications experience – both press and broadcast is a must.
•An appreciation of deadlines, an attention to detail and the ability to multi-task in a fast-moving environment are expected.
•Deep understanding of PR in digital (online) environment is important.
•Empathy with the rapid changes taking place in the digital in-home entertainment arena and intuitively appreciates the impact they will have in the near future.
About This Company
Orbit Showtime Network is the ultimate destination for the widest choice of brand new premium Western, Arabic and Filipino entertainment in the Middle East and North Africa. OSN is the home of 85 channels filled with great value entertainment, offering viewers in the MENA region exclusive access to the latest blockbuster movies, top rated series, sports, documentaries, news, kid’s entertainment, and live talk shows. The movie offering includes over a 100 movie premieres a month uncut and with no commercial breaks so viewers can watch movies the way they were meant to be watched.
OSN boasts the most comprehensive portfolio of exclusive rights from all the major studios including Warner Brothers, Paramount, Fox, Disney, Sony, MGM, Universal and DreamWorks and offers access to the worlds leading television brands including Disney channel, Sky News, Discovery Network and National Geographic.
As the leader in innovation, OSN has changed the TV viewing experience in the region and brings viewers quality entertainment through 13 High Definition channels and currently is the only network offering a full HD bouquet of channels as well as 3D entertainment in the MENA. OSN was the first to launch the DVR, the OSN SHOWBOX HD, and the region’s first VOD service, OSN on Demand offering viewers the opportunity to watch over 1000 movies and over 52 latest seasons of the top series over the year in full HD quality and Dolby Digital sound.
The OSN Platform is owned and operated by Panther Media Group; a company registered in DIFC and is owned by Orbit Group and KIPCO.
