PR & Communications Director | J. Lindberg International – United Arab Emirates

Job Description

To open our first Middle East pressoffice in Dubai, with the support of the UK office and InternationalCommunications Director; to deliver outstanding press coverage and improvecommunication on the brand across the region, and be an excellent ambassadorfor the company.

• Planning, developing and implementing communications strategy aligned with company image and values;
• Develop and maintain relationships with key accounts, regional media, stylists;
• Coordinate with local retail department and team in Europe on all store related activity for the zone.

• Actively participate and implementonline PR strategy with worldwide online PR manager; understanding of online PRand digital essential to the role; strong understanding of social media in theMiddle East is critical to recruitment of the role;
• Oversee all Public Relations activities;driving day to day product placement in key media (inclusive of specifiedregional press activity both 
for print and online); defining and driving allkey fashion news stories for the Middle East market;
• Managed PR elements for allspecial project and new business launches

• Writing internal communication, daily, weekly and monthly reports; manage all outbound materials for quality and consistency, supervise translation of press releases and social media copy for the region;
• Devising and coordinating photo opportunities according to brand ethos (for social media or digital use mainly) when required;
• Organising, direct and plan PR strategies for events including press open days, exhibitions, special events or coordinating with the retail stores for specific customers and press events in the region;

Desired Skills & Experience

• Atleast 7 years experience in the PR industry (client side or agency) with someexperience across the Middle East markets;
• Experiencein the fashion or luxury goods industry;
• Fluentin Arabic and English;
• Excellentcommunication and interpersonal skills. Delivers challenging messagespositively and has the support of his/her team. Manages relationships withexternal suppliers effectively;
• Highlymotivated and committed with a can do attitude – thrives on the demands of abusy press office with enthusiasm, high energy levels and a determination todeliver top class work from his/her team. Is an inspiring leader;
• Excellentand consistent personal appearance – smart with a sense of individual style;
• Willhave a flexible approach with strong creative writing skills, able to think ontheir feet and prioritise;
• Adherenceto company policies – is a true ambassador for the brand.