Brand Marketing Manager | Alshaya Kuwait, Kuwait

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The Role


آ آ  M.H. Alshaya Co. is a leading international franchise operator for over 55 of the world’s most recognised retail brands, including Starbucks, H&M, Mothercare, Debenhams, American Eagle, Pottery Barn, Pottery Barn Kids, P.F. Chang’s, Office Depot and Boots. The company operates 1,800 stores across 7 divisions: Fashion & Footwear, Health & Beauty, Food Services, Optics, Pharmaceuticals, Office Supplies and Home Furnishings.آ
M.H. Alshaya Co. stores can currently be found in 15 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland, Slovakia and Czech Republic. It employs more than 18,000 people from over 60 nationalities.
آ
With more than 17,000 employees and 1,700 stores, Alshaya is spearheading the expansion of more than 50 world-class leading retail brands such as Debenhams, Express, Mothercare, Starbucks, Mac, The Body Shop, H&M, Dean & Deluca and Boots in 17 countries across the Middle East, North Africa, Central and Eastern Europe and Russia.
Alshaya isآ delighted to have the opportunity to introduce Williams-Sonoma, Inc. portfolio of brands to the Middle East. William-Sonoma, Inc. is aآ specialty retailer of high quality products for the home throughout the United States, Canada and Puerto Rico. The first four storesآ are expected to open in Dubai and Kuwait in 2010 and will include the Pottery Barn and Pottery Barn Kids brands.آ
To realise its highly ambitious and aggressive expansion plan, the company is currently looking for a Brandآ Marketingآ آ Manager with a strongآ retail experience.The Brand Marketing Managerآ would be expected to deliver the brand marketing and promotional strategy within agreed budgets, through the promotion and development of the brand identity. The Brand Marketing Manager ensures that the brand building activities are delivered with expertise, creativity, quality and optimal cost.

Requirements


* Collaborates with Brand Managers to develop the marketing and advertising plan
* Recommends and coordinates the critical path and delivery of all brand promotions
* Responsible for the most cost effective and best quality production of all locally sourced graphics, fixtures and visual merchandising equipment
* To plan and deliver the Brand Marketing Strategy within agreed budgets.
* To act as the communications partner, promoting and developing the brand identity
* To ensure effective communication with agencies in all markets and ensure adherence to agreed procedures, cost agreements and service levels
* To maximise the commerciality and visual impact of the store

آ
* Degree level in Marketingآ
* 5 years experience of developing marketing plans, advertising, promotions
* Good communication, management and development skills
* Fluent written and spoken English
* Work experience in a retail environment is a must
* Knowledge of Arabic could be an advantage

About the Company


M.H. Alshaya Co. is a leading international franchise operator for over 55 of the world’s most recognised retail brands, including Starbucks, H&M, Mothercare, Debenhams, American Eagle, Pottery Barn, Pottery Barn Kids, P.F. Chang’s, Office Depot and Boots. The company operates 2,200 stores across 7 divisions: Fashion & Footwear, Health & Beauty, Food Service, Optics, Pharmacy, Office Supplies and Home Furnishings.

Alshaya’s stores can currently be found in 19 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland, Slovakia, the Czech Republic and the UK. It employs more than 28,000 people from over 90 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

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