Cannes Lions Entries Reach Record Levels for 60th Anniversary
CLOSE TO 36,000 ENTRIES FROM 92 COUNTRIES ACROSS 16 CATEGORIES
5 June 2013 – A record 35,765 entries from 92 countries have been submitted to the Cannes Lions 60th International Festival of Creativity, the largest and most prestigious global international annual awards for creative advertising and communications.
For a fifth year in a row, entries have increased at a steady rate with this year seeing an overall growth of 4% across 16 different awards categories: Branded Content & Entertainment, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Mobile, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Innovation Lions categories.
| Category | 2012 | 2013 | % Variation 2012 v 2013 |
| Branded Content & Entertainment Lions | 800 | 968 | 21.00% |
| Creative Effectiveness Lions | 92 | 120 | 30.00% |
| Cyber Lions | 2458 | 2627 | 7.00% |
| Design Lions | 2182 | 2373 | 9.00% |
| Direct Lions | 2357 | 2578 | 9.00% |
| Film Lions | 3475 | 3125 | -10.00% |
| Film Craft Lions | 1721 | 2029 | 18.00% |
| Innovation Lions (new) | - | 270 | n/a |
| Media Lions | 3247 | 3031 | -7.00% |
| Mobile Lions | 965 | 1061 | 10.00% |
| Outdoor Lions | 4843 | 5613 | 16.00% |
| PR Lions | 1130 | 1296 | 15.00% |
| Press Lions | 6056 | 5711 | -6.00% |
| Promo & Activation Lions | 2674 | 2974 | 11.00% |
| Radio Lions | 1784 | 1552 | -13.00% |
| Titanium & Integrated Lions | 517 | 437 | -15.00% |
| TOTAL | 34301 | 35765 | 4.00% |
“As the industry continues to evolve, Cannes Lions entries evolve with it, with work coming from more countries than ever, and the newer categories like Creative Effectiveness, PR and Branded Entertainment showing significant growth,” comments Philip Thomas, CEO of Cannes Lions. “Sixty years ago, 187 films were shipped to Venice to be judged by the first jury, and it’s extraordinary to think that in 2013 more than 300 jury members will judge nearly 36,000 pieces of work. But one thing has remained the same over the years: the winners will represent the best of the best, and show the way forward for creativity in our industry.”
All entries can be viewed in the Palais des Festivals in Cannes during the Festival week. For the first time ever, delegates can attend live judging sessions of the new Innovation Lions category where shortlisted entrants will present to the jury panel.
Anyone wishing to attend the 60th Festival of Creativity can view the available delegate packages and find details of how to register at www.canneslions.com
Top 25 Countries on Cannes Lions 2013 entries list:
| Country | Entries Total |
| USA | 6078 |
| BRAZIL | 3476 |
| UNITED KINGDOM | 2671 |
| GERMANY | 1994 |
| FRANCE | 1454 |
| AUSTRALIA | 1404 |
| INDIA | 1110 |
| CANADA | 1106 |
| JAPAN | 1093 |
| CHINA | 873 |
| SOUTH AFRICA | 799 |
| SPAIN | 763 |
| MEXICO | 722 |
| SINGAPORE | 713 |
| ARGENTINA | 687 |
| SWEDEN | 676 |
| THAILAND | 647 |
| COLOMBIA | 601 |
| BELGIUM | 544 |
| THE NETHERLANDS | 536 |
| ITALY | 487 |
| SWITZERLAND | 481 |
| UNITED ARAB EMIRATES | 477 |
| NEW ZEALAND | 465 |
| TURKEY | 414 |
Cannes Lions 2013 total entries from Arab countries:
| Country | Entries Total |
| UNITED ARAB EMIRATES | 477 |
| LEBANON | 131 |
| EGYPT | 102 |
| TUNISIA | 23 |
| SAUDI ARABIA | 21 |
| QATAR | 17 |
| KUWAIT | 3 |
| MOROCCO | 2 |
| BAHRAIN | 1 |
| JORDAN | 1 |
60th Cannes Lions International Festival of Creativity, 16-22 June 2013, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 34,300 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Content & Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 11,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com
Lions Festivals is powered by Top Right Group.
Key Dates:
Delegate registration: open
60th Cannes Lions International Festival of Creativity: 16-22 June 2013
