The Prague International Advertising Festival to be held for the fifth time
Prague Sept. 13th - The fifth international advertising and marketing festival PIAF will be held from May 19th to 21st 2014. The festival, typical for its innovative evaluation system, will take place for the fifth time. The chairman of this year’s jury is currently the greatest European Creative Director, Alexander Schill, from the German Serviceplan. Thanks to PIAF’s cooperation with the agency CzechTourism, which has launched a competition among college students to promote the Czech Republic, the jury will for the first time this year assess the work of students of European universities. The festival also includes an international conference on innovations in the field of advertising.
The Call for entries in 14 innovative categories is scheduled for early February. The deadline will be on April 4th, the shortlists will be known in early May.
“We have once again managed to put together a highly prestigious jury, composed of renowned creatives as well as marketers. The latter represent major brands, who put creativity upfront. The jury will also include a representative of the Czech ADC,” says festival Director Marek Hlavica. PIAF maintains the idea that creativity should be brought not only by agencies, but also by their clients, in order to achieve common success. The complete jury will be disclosed in early February.
Alexander Schill, from the German agency Serviceplan, accepted the role of chairman of the jury. He was already part of the jury at PIAF in 2012.
„Prague has welcomed a strong set of creatives and marketers from around the globe. The system of evaluation as well as the composition of the jury, which also includes clients, pushes the jury to exchange opinions and discuss them. I feel this is something incredibly valuable and this is why I accepted the invitation to go to Prague once again“, says Alexander Schill.
Alex has been for several years one of the most inspiring Creative Directors in Europe. Serviceplan has grown under his leadership to become the largest independent agency in Europe with 1,400 employees. Alex has won over 30 Cannes Lions and holds the third position in the worldwide ranking Chief Creative Officer (Big Won 2011). In PIAFYS 2012/13 he reached the ninth position among more than 3,000 Creative Directors from all over the world.
PIAF will give the opportunity to students from European universities to take part in the competition, for the first time this year. The agency CzechTourism has announced a creative contest for the best campaign to promote the Czech Republic as a tourist destination for students of European universities. Participation is open to students especially from marketing, economic and art schools in Europe. The winner will be elected by the PIAF jury and will be announced at the Best of … 2014. Finalists will attend the festival free of charge. The winner will be rewarded with a financial prize of 8,800 Euro. Further information on rules and regulation at http://www.czechtourism.com/coolczechrepublic/.
