Dubai, UAE, 13 September 2012 – Canon celebrates 25 years of photography expertise with the anniversary of the iconic EOS System. Since its birth in 1987, the EOS System has grown to become the world’s most comprehensive range of digital single-lens reflex (DSLR) cameras, interchangeable lenses and accessories, favoured by photographers the world over.
Canon’s EOS system made its debut in March 1987 with the launch of the EOS 650 SLR camera and three interchangeable EF lenses, including the EF35-70mm f/3.5-4.5.
Standing for “Electro Optical System” while also carrying the name of the Greek goddess of the dawn, the EOS series was the world’s first fully electronic mount system, representing a new generation of AF SLR cameras. During the film camera era, EOS SLR cameras garnered high acclaim from a wide range of users for their innovative technologies and designs focused on Canon’s key concepts of high-speed and ease of use. During this period, Canon pioneered new advances in technology launching the top-of-the-line professional-model EOS-1 in 1989. In 1993 the company continued to expand its user base with the introduction of the compact, lightweight EOS 500 (EOS Kiss and EOS Rebel XS in other regions).
Following the introduction of the EOS D30 in 2000, when the popularisation of digital SLR cameras was in full swing, Canon developed such advanced technologies as its proprietary CMOS sensors and high-performance DIGIC digital image processors in an effort to offer products that fulfilled the company’s key concepts of high speed, ease-of-use and high image quality.
With the flagship EOS-1D X at the apex and the newly introduced EOS 5D Mark III boasting excellent image quality and video functionality, Canon’s rich digital SLR camera line-up serves the needs of all levels of users, from professional photographers to entry-level photo enthusiasts.
Additionally, Canon’s interchangeable EF lens series, introduced together with the EOS SLR camera system, has come to lead the industry. With Canon’s optical technologies at its core, EF lenses incorporate such innovative technologies as the Ultrasonic Motor (USM), Image Stabilizer (IS), Subwavelength Structure Coating (SWC), anti-reflection technology, and multi-layered Diffractive Optical (DO) elements. The current EF-lens line-up comprises over 60 models, making possible a diverse range of imaging-expression possibilities.
Furthermore, with the recent launch of the Cinema EOS System of professional digital cinematography products, Canon’s EOS system now supports motion picture production and other high-end video capture applications.
Canon will continue to refine its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable cameras and lenses that cater to the varying needs of users while contributing to expanding the culture of photographic and video imaging.
About Canon Middle East
Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East and North Africa and is based in Dubai, UAE.
Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.
Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image.
Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei – ‘To live and work together for the common good’.
Further information about Canon Middle East is available at: www.canon-me.com
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
