13 September 2012 – BBM™, another brand name for the popular BlackBerry® Messenger application, has officially entered modern day vernacular, with the announcement that it is to be included in the latest edition of the Collins English Dictionary.
The inclusion reflects the BBM service’s extraordinary global popularity. From its humble origins as a business messaging tool, BBM is today used by over 56 million people worldwide, with 70% of customers ‘BBMing’ on a daily basis to communicate with friends, family and colleagues. In the Middle East alone, over 98% of BlackBerry® customers use the BBM application.
The announcement from Collins reinforces a myriad of recent cultural references to ‘BBM’, most recently from Jamaican sprinter Usain Bolt. Moments after winning the 100m Olympic gold at London 2012, the world record holder gave a live television interview where he said: “All I gotta do is thank a few people on my BBM with my congrats and that’s pretty much it”.
T.A. McCann, Vice President, BBM and Social Communities at BlackBerry maker RIM, commented: “The inclusion of BBM in the Collins English dictionary recognizes its status as one of the world’s most popular mobile social networks. In recent years, the term ‘BBM’ has transcended its technological origins to become a brand that is part of the everyday language of millions of people all over the world. The service itself continues to evolve, with ‘BBMers’ able to share content, create groups and even post status updates to other social networking sites such as Facebook® and Twitter® directly from the BBM app. We’re honoured that a word used daily by millions of our customers has been officially welcomed into the English language.”
About BBM
BBM began as a free instant messaging application available on all BlackBerry smartphones, enabling instant communications between BlackBerry customers. It has becomes one of the most popular features on BlackBerry smartphones, enabling a customer to easily stay connected with friends, family and colleagues and see that their message has been delivered, and read. Each BBM user has a personal profile (complete with a photo or avatar) where they can post personal status updates and create groups. BBM can also be integrated by developers into their own applications, adding an unmatched social dynamic to ‘BBM Connected’ apps.
http://us.blackberry.com/bbm.html
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
