This is an interesting use of QR Codes and iPhone apps: Because there are mouths that will never speak the truth, Reporters Without Borders came up with this iPhone app that shows the truth of the situation in Iran, Libya and Russia, after you read the QR Code with your iPhone, you can place ...
What a cool campaign, experiencing some bad weather? You can win a vacation with this mobile app! During last winter, TUI, one of the biggest tourism firms in Germany, launched a special action to promote the brand. The “Bad Weather Vacation”: the very first bad weather competition! A mobile ...
Here is an amazing augmented reality app by Total Immersion, the app is more like a magic mirror where you can have fun, but also a good idea to do branding and earn some user engagement
This is an ad that is not like any other ad, it’s embedded within the words, and it’s not done by a genius copywriter, but a geek! The font was created using QR code units, movie fans were asked to scan the ad to find the right code that will entitle them to win! Advertising... Read More
Here is a great example of how to use location-based service like Foursquare as an advertising tool, when you check in at any location it means that you are telling everyone that you are not home, which makes you an easy target for the burglars, once you check in at your house you would receive ...
Here is another great example of how to use the iPad to communicate a message, it’s a bit similar to the Anti Genuine Fur iPad Ad, and it’s for a good cause as well, the ad is for Amnesty International, while browsing you see a sticky slide the contains a photo of a locked up... Read More