Combining a TV ad with an iPhone app!
Here is a new campaign that augments reality using an iPhone, after the VW Print Ad Test Drive and 13th Street Witness Campaign, the campaign combines a TV commercial with an iPhone app to communicate a new house insurance scheme from AXA. The insurance brand presented a similar project in the past with a print ad.
Advertising Agency: Duval Guillaume Antwerp/Modem, Belgium
Creative Directors: Geoffrey Hantson, Lansen Walraet
Copywriter: Philippe Blondé
Art Director: Kristoff De Prins
TV Producer: Marc Van Buggenhout
Production / Chief Technology: Steven Pauwels
Graphic Designer / Interactive design: Jesse Van den Broeck
Animations: Digital Golum
Production Company: TRS Brussels
Director: Dirk Verheye
Producers: Mitchel Elsen, Frederik Zaman
D.O.P.: Ivan Mark
Sound: Sonicville
Account Team: Dimitri Mundorff, Bart Verschueren, Kristof De Coninck
