Communication & Marketing Manager | Ajman University of Science and Technology (AUST) - Ajman, UAE
Job Description
SUMMARY OF FUNCTIONS:
* Provide leadership and coordination in the planning, development and implementation of integrated communication and marketing initiatives of broad significance to AUST.
* Collaborate directly with different AUST departments in the development of various communication and marketing programs
ESSENTIAL DUTIES & RESPONSIBILITIES:
1. Direct specific activities at the institutional level to support communications strategies, including but not limited to advertising, institutional publications, and the University website.
2. Design comprehensive institutional marketing plans and programs, taking into consideration institutional image, message, and positioning, mission, goals, priorities and accomplishments of the University, the relationship between institutional marketing, and the specific marketing objectives of key university units.
3. Maintain a strategic marketing plan and program for the University, through which a consistent and appropriate content-based image is conveyed to a variety of audiences and which allows for sufficient flexibility to accommodate the diverse needs and activities of the University.
4. Provide strategic marketing counsel to University leadership, faculty, staff, students, and volunteers; serve as primary interface with other University constituencies in the implementation of institutional marketing and communication strategies.
5. Recommend, participate in the development of, and as appropriate, establish University policies and procedures; may serve on University planning and policy-making committees.
6. Establish and implement short- and long-range departmental goals, objectives, policies and operating procedures; monitors and evaluates program effectiveness; effects changes required for improvement.
7. Coordinate surveys, evaluations and assessments of external communications activities in order to determine the effectiveness of the University’s marketing and communications plans and programs.
8. Oversee the supervision of personnel, which includes work allocation, training, promotion, enforcement of internal procedures and controls, and problem resolution; evaluates performance and makes recommendations for personnel actions; motivates employees to achieve peak productivity and performance.
9. Develop and manage annual budgets for the organization and performs periodic cost and productivity analyses.
10. Collaborate with University leadership in developing and implementing strategic marketing plans.
11. Work with a wide variety of AUST departments in creating successful marketing efforts aimed at the following target audiences: government and elected officials, general public, peers and the business community.
12. Supervise all mass media affairs that include covering the University activities in local and international media.
13. Perform miscellaneous job-related duties as assigned.
Skills
* Skill in budget preparation and fiscal management.
* Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
* Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
* Ability to make administrative and procedural decisions.
* Knowledge of management principles and practices.
* Employee development and performance management skills.
* Strategic planning skills.
* Ability to plan and implement operational policies and procedures in area of expertise.
*- Ability to supervise and train assigned staff including organizing, prioritizing, and scheduling work assignments.
* Demonstrated ability to apply knowledge to specific communications and marketing programs and activities.
* Ability to develop and deliver oral presentations and written materials for a variety of audiences and multiple venues.
* Ability to foster a cooperative environment and to work in a collegial fashion with peers in other organizational units.
* Demonstrated ability to integrate marketing principles, strategies, and techniques into web design and development.
* Ability to plan, develop, direct, implement and evaluate strategic marketing plans, programs and activities applicable to a public university.
* Knowledge of marketing concepts, principles, methodology and techniques.
* Knowledge and understanding of current communication and marketing issues and trends applicable to educational institutions.
* Ability to provide effective advice and counsel on strategic marketing issues and to exercise effective judgment.
* Excellent written & spoken command of both English and Arabic languages.
QUALIFICATIONS & EXPERIENCE:
Bachelor’s degree in Marketing/ Business Administration or any other related field with minimum 5 years of experience in similar field.
About This Company
Founded in 1988, Ajman University of Science and Technology (AUST) has become a center of excellence providing unparalleled opportunities. Laid on the firm bedrock of education, information and investment. Ajman University of Science and Technology helps you construct a strong career and a solid, enduring future. AUST is a founding member of the Association of Arab Private Institutions for Higher Education and the Euro-Arab Research Network. It serves students through more than 30 programs offered by 10 faculties.
