Digital Strategist | Mackenzie Jones Dubai, UAE
The Role
Overview
This top digital agency is looking for a Digital Strategist/Digital Planner to analyze and funnel online data into actionable objectives for both the client and the account, creative, media, and technology teams. This role is a combination of account planning, online strategy, and digital analysis.
The Role
The Digital Strategist will:
Perform analysis and identify strategic efficiencies
Develop customer acquisition, retention and conversion strategies
Adapting and enhancing global customer targeting and segmenting strategies
Conduct Competitive analysis& audience analysis
Reviewing third-party research to derive marketing best practices, consumer trends, and developing reports for the clients
Interpret web analytics data, develop key insights and recommendations
Deliver short and long term strategy to integrate organic, paid search, social media and mobile marketing initiatives
Report key metrics, updates on industry trends, site features and best practices
Requirements
The Person
The Ideal Candidate will:
Have 8 year experience in a Senior Planner/Strategist Role
Bachelor’s Degree, MBA preferred
Hands on experience of web tracking tools
Be strategic, observant, and analytical
