Director of Marketing | Talent2 Abu Dhabi, UAE

Required:

Arabic – fluent – essential

Bachelors Degree in Business Administration or Marketing Management essential

Post-graduate degree in Business Administration preferably with specialization in Marketing

12 – 15 years of marketing experience preferably in service industry

5 years of experience in leading the formulation of corporate marketing strategy, planning and execution with proven ability in managing a Marketing and Corporate Communications function for a large business unit / organization

3 – 4 years of experience in exhibition or event management industry is desirable

Strategic planning and budgeting experience:
Work closely with the Board of Directors and the Senior Management to identify the marketing and branding strategy, and market positioning that the Group wishes to project.
Develop the annual marketing plan for the company including marketing budget and ROI, after in-depth analysis of the marketing requirements for upcoming expansion plans, new projects and other important events

Corporate Branding :
Define the companies corporate brand and oversee brand management strategy
Conduct regular brand valuations through consumer, market and financial information to capture brand’s performance
Ensure long term brand objectives are kept in focus – financial health, alignment with company’s vision, market share objectives

Media Planning & Buying:
Evaluate and identify vendors, media, advertising agencies/ channels/ partners for developing long-term relationships on behalf of the company as an entity, for rendering specific services
Ensure all marketing and advertising consultants and agencies used by the Group are monitored and perform effectively

Consumer & Market Research:
Co-ordinate customer insights and research (primary and secondary) through external agencies focusing on industry, consumer and economy trends that drive individual businesses
Work with critical business teams for identifying, evaluating and implementing effective ways of applying research findings to business
Monitor and analyze findings on competitors and market intelligence data and assess its impact on the Group marketing strategy
Document and present findings and recommendations to business and development groups
Initiate research and obtain feedback on the image and effectiveness of the Group’s corporate public relations, social initiatives, marketing, promotional events and programs

Communication and Public Relations:
Identify, maintain and innovate communication channels to communicate the companies brand and marketing concepts
Oversee maintenance of the Group website and its various sections, marketing brochures, in-house magazines, newsletters, e-mail alerts, greetings, presentations, etc.
Maintain the custody of all corporate presentation material including brochures, presentation templates etc.

People Management:
Develop talent within the team by providing consistent direction and support to achieve stretch targets and take leadership positions
Retain and engage the talent employed and build a collaborative and high performance team
Enhance team productivity through skills development through coaching and training
Ensure objective periodic administration of the performance appraisal process followed by monitoring of feedback implementation for the team