DMF 2014 to Address Challenges of Ever-Evolving Digital Media Landscape
Third annual industry forum set to attract hundreds of digital media stakeholders
Dubai, United Arab Emirates – January 14, 2014: The ever-evolving digital media landscape and the increasing primacy of the digital form of communication will be two of the topics under discussion at a major seminar to be held in Dubai in April. Set around the twin platforms, ‘The Digital Experience: Challenges and Dynamics’ and ‘Recognising Achievements,’ the third annual Digital Media Forum (DMF) will examine the challenges and opportunities presented to industry operators in a media age characterised by constant change.
Organised by SPOTON Media and Events, a digital media service agency, in conjunction with Archers consultancy, Digital Media Forum 2014 aims to attract the brightest regional and international names in the industry. The two-day event is the third such forum and as with its previous incarnations, DMF 2014 has been designed for stakeholders looking to embrace the latest thoughts and advances in brand engagement, advertising, audience involvement and community management.
“A dynamic and fast-changing digital media landscape necessitates continuous digging to find appropriate solutions to address the many challenges that such constant evolution inevitably throws up,” said Najla Mazboudi, MD of Spot On. “DMF 2014 will act as a platform to host great thinkers and activists who can identify these challenges, assess their impact on different business sectors and explore ways to turn them into winning opportunities,” she added.
Among the specific issues being addressed at DMF 2014 are how to integrate different digital media platforms for a successful digital marketing strategy, how to incorporate digital media for brand building and how to engage consumers in the digital era. Other presentations will examine the way social media is changing the way we interact with television and the methods involved in using it as a strategic and measurable way of driving consumer growth.
“Following on from our two highly successful previous events, DMF 2014 will examine which digital powers are driving the future of media, what it takes to make an impact and how to ensure an effective return on investment from this fast-growing industry,” said Mazboudi. “DMF 2014 will be a fully interactive forum that presents the latest digital media thinking and encourages delegates to engage with each other,” she added.
As well as identifying challenges and opportunities, DMF 2014’s second platform ‘Recognising Achievements’ will honour those judged to have made a significant contribution in harnessing the power of digital media. A number of prominent business leaders have been invited to the forum to discuss their experiences and share them with the hundreds of professionals, digital media stakeholders and students expected to attend the event.
“One of the most important ways you can find solutions for challenges on the horizon is to hear from those who have successfully risen to meet them in the past – in many cases turning them into huge business successes,” said Mazboudi. “DMF 2014 isn’t just about identifying road humps on the path ahead, it is also about recognising and acknowledging those who have already made a difference,” she added.
DMF 2014 will take place on April 23-24, 2014 at the One & Only Royal Mirage, Dubai. Full details and registration information can be found at: www.digitalmediaforum.me.
About SPOTON:
SPOTON Media and Events has over 30 years of combined experience in delivering creative, customised and innovative marketing solutions for today’s dynamic and constantly evolving media landscape. Based in Dubai and with strong partnerships throughout the Middle East and Europe, SPOTON connects with customers through the provision of engaging and informative events, PR initiatives and media campaigns. SPOTON’s goal is to help clients gain that vital competitive edge and enable them to become leaders in their respective markets. The company’s portfolio of services includes Digital Marketing, Website Services, Social Media Services, Social Media Integration, Corporate Events, Exhibition and Conferences, Product Launches, Gala Dinners, Training and Workshops and Production Services, to name just a few. The company also runs its own highly regarded Digital Media Forums, which take place each year and have become established as must-attend media events.
