Dubai Lynx announces new Mobile and PR Categories for 2012

30 October 2011 – The Dubai International Advertising Festival will see two new categories added to the 2012 Awards line-up, PR and Mobile. The Festival, which has recently launched its 2012 website with a new look and additional content, will take place from 4-7 March at the Madinat Jumeirah in Dubai.

The Dubai Lynx Advertising Awards will accept entries into the 14 categories from 13 December 2011. PR and Mobile have been added to further complement the existing categories of Film, Print, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Print & Poster Craft, Film Craft, Design and Integrated.
The addition of PR will honour the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics; whilst the inaugural Mobile category will award creative excellence in mobile websites, applications, viral and messaging, games and integrated mobile campaigns.

Commenting on the new categories, Emma Lancaster, Dubai Lynx Festival Director, said “we are excited to welcome two new categories to the Awards and believe that the addition of PR and Mobile reflects the movement of the industry in the MENA region. We are sure to see some great work competing to win a prestigious Lynx trophy.”

Five juries will be assigned to judge the entries into the Dubai Lynx Advertising Awards and the winners will be revealed and awarded with their trophies at the Gala Dinner in the Madinat Jumeirah on 7 March 2012, which last year was attended by over 1,400 people.

Details of the 2012 Festival and Awards can be found on the newly launched website at www.dubailynx.com.

The Dubai International Advertising Festival is the leading competition and awards for advertising creative excellence in the Middle East and Africa

Presented by Cannes Lions International Festival of Creativity together with their regional partner, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA). The 5th Dubai International Advertising Festival will bring to the Middle East and Africa a series of high-profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx advertising awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR and Integrated advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.

Key Dates:
Delegate Registration Opens: 23 November 2011
Entries Open: 13 December 2011
Entries Close: 9 February 2012
Festival Dates: 4–6 March 2012, Madinat Jumeirah, Dubai, UAE
Dubai Lynx Awards: 7 March 2012, Madinat Arena, Madinat Jumeirah, Dubai, UAE

For further information, please contact:

Amanda Benfell, PR & Press Manager
Dubai International Advertising Festival
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
www.dubailynx.com
Tel: +44 (0)20 7728 4040; Fax: +44 (0)20 7728 4044; E-mail: [email protected]

Emma Lancaster, Festival Director
Dubai International Advertising Festival
PO Box 2331, Dubai, UAE
www.dubailynx.com
Tel: + 971 (0)50 518 2368; Email: [email protected]