Etisalat Offers Region’s First Curved Smartphone – LG G Flex

– Available for free with up to 10GB data and 300 flexi minutes –
– Free device for post-paid customers –
– Free 1GB data for pre-paid users –

DUBAI, Feb. 25, 2014 — Etisalat, the UAE’s leading telecoms provider, is giving customers the chance to be among the first in the UAE to own the new LG G Flex (4G LTE) smartphone.

The telecom major is exclusively offering customers LG Electronics (LG) first curved and flexible display smartphone along with up to 10GB of data and 300 flexi minutes.

Khaled El Khouly, Chief Marketing Officer, Etisalat, UAE, said: “Etisalat is at the forefront of innovation and is committed to keeping pace with the latest industry trends to offer customers increased flexibility and simplicity. As a leader in introducing new smartphones to the UAE Market, we are committed to delivering the latest devices at great value to our customers.

“Driven by an increasing demand in a highly competitive environment, this unique offer gives Etisalat customers the chance to be among the first in the UAE to get their hands on the new LG G Flex on a selection of attractive plans.”

“LG Electronics is pleased to team up with Etisalat to bring forth the LG G Flex in the UAE. With the exceptional plan that is on offer the smartphone will become a game-changer in the market,” said Mr. D. Y. Kim, President of LG Electronics, Gulf FZE. “The G Flex is the first curved smartphone in the region and it demonstrates our confidence in curved technology and bringing innovative products to our loyal customers.”

Featuring a 6-inch curved screen, flexible body, the LG G Flex has a 13-megapixel rear-facing camera, 2.1-megapixel front-facing camera and up to 32GB of on-board storage. The 177g device runs on the Android 4.2.2 Jelly Bean operating system, has 2GB RAM and a Qualcomm Snapdragon 800 2.3GHz quad-core processor. For a limited period, Etisalat is offering the phone for free on three post-paid and one prepaid plan.

For AED 250, customers get 1GB data and 100 flexi minutes on an 18-month postpaid plan, while for AED 400 they will receive a 10GB data package and 300 flexi minutes also on an 18-month plan. Users can also get the new phone on a 12-month plan for AED250 with 10GB data, 300 flexi minutes plus an AED 500 upfront discount.

Etisalat’s prepaid customers meanwhile, will receive 1GB of free data for the first month (AED99 after one month), for AED2,999.

The unique offers are in line with Etisalat’s recent strategy of offering attractive packages for smartphone users. Customers will also be able to take advantage of Etisalat’s 4G LTE network, which covers 80 per cent of the inhabited area of the country and allows users of 4G phones to connect to the internet at speeds up to 150 Mbps.

For more information customers can visit etisalat.ae.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises five business units — Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components — and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is an innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG’s consumer-centric products ― including the flagship premium G Series models ― incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit www.LG.com.