LG’s Third Generation L Series to Debut at Mobile World Congress

New L SeriesIII features signature LG Design Elements with android 4.4 OS

DUBAI, Feb. 16, 2014 — LG Electronics (LG) will be unveiling the third generation of its popular L Series smartphones at the Mobile World Congress (MWC) 2014. The L SeriesIII devices retain LG’s distinctive minimal design philosophy while boasting an impressive package that includes enhanced hardware, UX features and operating systems (OS) unmatched in its class. With the original L Series and L SeriesII having enjoyed tremendous success worldwide, the L SeriesIII is expected to continue the momentum with its handsome design and practical user benefits inspired by LG’s more premium G Series.

Key elements of LG’s design heritage can be found in all facets of the visually striking L SeriesIII smartphones. The seamless layout, delicate finishing, refined metallic frame and Quick Window smart cover all come together perfectly in the L SeriesIII. Quick Window, which comes in three vibrant colors, is the first cover from LG to be designed specifically for a mid-range smartphone. Quick Window also offers functional benefits beyond just protection from drops and bumps, as the see-through window allows one to see who’s calling and check the time without opening the cover.

All L SeriesIII models come with Android 4.4 KitKat, making them further stand out in the mid-tier market. LG has equipped the entire lineup with Google’s latest OS in order to provide the most up-to-date and optimized Android experience to a larger audience. In addition the refined user interface that’s more beautiful and immersive, KitKat offers improved performance and a more intuitive user experience.

“In addition to inheriting the refined design aesthetic that is synonymous with LG’s premium devices, the L SeriesIII provides an array of user benefits that extend far beyond a simple upgrade,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “From the design to the OS to the UX, the L SeriesIII exemplifies LG’s commitment to bringing the best smartphone experience to as many consumers as possible. We’re confident that the L SeriesIII will be a strong volume driver in 3G markets.”

Visitors to MWC 2014 can experience the first three L SeriesIII smartphones ― L40, L70, L90 ― first-hand at LG’s Booth in Hall 3 of Fira Gran Via.

L Series III Design Interview: http://www.youtube.com/watch?v=aYsjqaO6jnw

L90 Key Specifications:
Processor: 1.2 GHz Quad-Core
Display: 4.7-inch IPS (960 x 540) qHD
Memory: 8GB / 1GB RAM
Camera: 8.0MP / 1.3MP
Battery: 2,540mAh (removable)
Operating System: Android 4.4 KitKat
Size: 131.6 x 66.0 x 9.7mm
Network: 3G (HSPA+21Mbps)

L70 Key Specifications:
Processor: 1.2 GHz Dual-Core
Display: 4.5-inch IPS (800 x 400)
Memory: 4GB / 1GB RAM
Camera: 8.0MP or 5.0MP / VGA ? depends on market
Battery: 2,100mAh (removable)
Operating System: Android 4.4 KitKat
Size: 127.2 x 66.8 x 9.5mm
Network: 3G (HSPA+21Mbps)

L40 Key Specifications:
Processor: 1.2 GHz Dual-Core
Display: 3.5-inch (480 x 320)
Memory: 4GB / 512MB RAM
Camera: 3.0MP
Battery: 1,700mAh or 1,540mAh (removable) ? depends on market
Operating System: Android 4.4 KitKat
Size: 109.4 x 59.0 x 11.9mm
Network: 3G (HSDPA+14.4Mbps)

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises five business units — Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components — and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is an innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG’s consumer-centric products ― including the flagship premium G Series models ― incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit www.LG.com.