Eton Institute Launches Basic Photography Workshops in Partnership with Sony

This DSF buy a Sony Alpha SLT / NEX Camera and Learn the Basics of Photography for Free at Eton Institute

Dubai-UAE: 08 January, 2013 – Eton Institute, the UAE’s largest training and development Centre, in association with Sony Middle East and Africa, is hosting a series of free workshops on ‘Basic Photography’ in Abu Dhabi and Dubai, for purchasers of Sony Alpha SLT or NEX cameras. Moreover, with every purchase of a Sony product (excluding Sony mobile phones) worth AED500 or more, buyers are entitled to the photography workshop for just AED100.

This unique opportunity will give photographers hands on experience of the essentials of photography. The workshop is designed to help individuals explore their camera’s most useful functions and promises to take them on an electrifying journey of design, texture, colour, perspective and story through the lens of their camera.

“One of the greatest pleasures of a photography workshop is that you get to meet people who are as much in love with photography as you are. The aim of this workshop is to arm the photographer with essential photographic terminology and give the basic tips for creating captivating photos. The workshop will help you see the world rather than just look at it,” commented Moaz Khan, Marketing Manager at Eton Institute.

Shirai Toshiaki, Head of Digital Imaging Business, Sony Middle East and Africa FZE, said: “The partnership has offered Sony an opportunity to connect with consumers, particularly in the digital imaging product category. In addition to enhancing photography skills, the workshop will allow us to train owners to get more out of their cameras.”

“The new Alpha A99 camera is the ultimate combination of Sony’s expertise and rich history of image sensor production coupled with our truly innovative approach to camera design. And with the NEX series, we are revolutionizing the world of compact system cameras by bringing a full DSLR experience to consumers in compact size. It’s the perfect balance of size, performance and quality.”

The photography coupons are available at all major Sony retailers including Sharaf DG, Emax, Jacky’s, Jumbo and Lulu, as part of the Dubai Shopping Festival from 3 January 2013. To know more, visit www.eton.ac or call 800 ETON today!

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About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About Sony Middle East and Africa

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 497 accredited third party service centers reinforces Sony’s presence in key markets in the region.

About Eton Institute:
Eton Institute is an international language training and professional development provider, offering internationally accredited courses in over 100 Languages, Teacher Training, Computer Training, Business Skills Training and customised Corporate Training solutions.

It offers flexible timings and uniquely tailored courses to suit the learner’s needs. All training is facilitated by highly qualified and experienced instructors, teaching practical skills while maintaining competitive prices for individuals and businesses.

Headquartered in Dubai-UAE with operations in the Middle East, Europe and America, the Institute offers training both in-house and onsite, leveraging considerable experience in providing solutions that fit an individual’s or an organisation’s needs.