evian prepares to “Babyfy” Dubai
Dubai, UAE, 18 April 2013 – evian, the natural mineral water brand from the French Alps, is set to “babyfy” the city with the latest incarnation of its “Live Young” campaign. Adult-sized playgrounds will be installed in key areas of Dubai to allow “babies aged 18” and above to de-stress and reveal their inner youth. The public will also get to meet their baby-selves through a special digital photo application that will, in evian terminology, babyfy them.
The campaign, inspired by the previous and highly-successful initiative by the water brand in London’s Canary Wharf and Finsbury Square, will reward visitors with a chance to let go and be carefree even for a short time.
Especially designed for grown-ups, evian will install “Live Young” playgrounds – set amidst the French Alps background, with see-saw and swings to be enjoyed by adults in Mall of the Emirates and Dubai International Financial Centre from this weekend until early May. The see-saw and swings are equipped with a snow-making machine adding more fun to the playtime – the more you play the more snow you get.
Renaud Marchand, Middle East Zone director for evian, Volvic Export of Danone – responsible for bringing evian to the region, said, “Living young is not just a physical attribute but more of an attitude. Stress is a big downer for most people in Dubai and so we offer them a perfect playground to let go and re-connect with their playful and youthful spirits.”
Playgrounds and Babyfier teams will be dotted around Dubai, namely, at: Mall of the Emirates (April 19-28); Dubai International Finance Centre (5th to 9th May); and, The Walk at Jumeirah Beach Residence (Apr 26-27 & May 3-4).
On May 6th, the special application to babyfy will be available on evian’s facebook page www.facebook.com/evianMiddleEast so that everyone can share their babyfied selves among friends, family and colleagues.
In addition to the playgrounds, the public is invited to go to their favourite cafes, hotels and restaurants serving evian and play the scratch and win game. They will get a chance to win AED5000, an evian baby t-shirt and other prizes.
The iconic evian baby t-shirts are also sold exclusively at Boutique 1 at the Mall of the Emirates and Jumeirah Beach Residence.
About evian® Natural Mineral Water
Bottled since 1826, evian® Natural Mineral Water is the world’s #1 brand of premium natural mineral water. Every drop of evian® takes more than 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, evian® comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. evian® provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey. Today, evian® Natural Mineral Water is a brand of Danone, a global leader in the food industry and a leading producer of packaged water, dairy, infant nutrition and medical nutrition products. The mission of Danone is to bring health through food to as many people as possible.
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