April 5, 2014

Free Coffee for all Yawners!

Douwe-Egberts

Yawn and you will get a free coffee, sounds like an excellent deal, doesn’t it! Coffee brand Douwe Egberts wanted to reach its target audience in a different way, so they placed a coffee machine that responds to yawns! This machine was planed at an airport in South Africa, and travelers got free coffee just by yawning at the machine.

This is a cool idea!

Advertising Agency: Direct, South Africa

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