FUJIFILM Announces the Launch of X-E1 the Second X-Series Interchangeable-Lens Camera

Image Quality Comparable To 35mm Full Frame D-SLR Sensors

UAE, 13th September 2012: FUJIFILM is proud to introduce X-E1, the second interchangeable camera from the brand this year. Due to hit the UAE market this October, it follows the highly acclaimed X-Pro1. The X-E1 boasts of the same 16 megapixel APS-C X-Trans CMOS Sensor with top-class OLED electronic viewfinder, a smaller body with built-in flash and the same X-mount for the Fujinon XF lens range.

“We are extremely excited about adding this new camera under the innovative X-series umbrella. We are confident that photographers will enjoy this new introduction to the market.” said Keitaro So, General Manager, Fujifilm Electronics Imaging Division, MENA. “FUJIFILM will expand the lens line-up from 3 to 5 in the coming months, and up to 10 in early 2013.”

With its convenient, portable size and fast autofocus speed, the X-E1 promises to be an exciting addition to the X series range. Available in two variations: Silver and Black, the attractive classical design of the X-E1 interchangeable lens camera will have wide appeal.

FUJIFILM X-E1 key features:

• 16.3 megapixel APS-C X-Trans CMOS Sensor
• EXR Processor Pro
• FUJIFILM X mount (For Fujinon XF lenses)
• Extra high resolution 2.36 million dot OLED electronic viewfinder
• 2.8-inch (460K dot) LCD (High contrast, High Brightness and Wide viewing angle)
• Built-in pop-up Flash (hotshoe attachment also available for external flash)
• ISO 200 – 6400,, extended ISO 100, 12800,25600 (range of ISO400-6400 when using ISO Auto)
• 0.05 sec Shutter time lag
• Q (quick) button to shooting menu settings
• In-camera RAW converter
• Film simulation modes (Velvia, Astia, Provia, Monochrome, Sepia, PRO Neg Std & PRO Neg Hi)
• Artistic features inc. Multiple exposure & Panoramic shooting
• Auto Bracketing functions (AE/ISO/DR &FS)
• Full HD Movie
• Microphone/shutter release input (Φ2.5mm)
• Approx. 350 shots per battery charge

Accessories available for the FUJIFILM X-E1

• Leather case BLC-XE1
• Fujinon XF Lenses
• M Mount Adapter
• Hand Grip HG-XE1
• Three dedicated flash models to choose from depending on requirements (EF-X20, EF-20, EF-42)
• Protector filters (PRF-39, PRF-52 and PRF-58)
• Remote release RR-80

About Fujifilm
FUJIFILM Middle East FZE is a subsidiary company of FUJIFILM Corporation. FUJIFILM Middle East is based in Jebel Ali Free Zone, Dubai. A leader in the distribution of technologies that provide the backbone for state-of-the-art Imaging, Graphic Arts, Medical Imaging, Photofinishing, Recording Media and Motion Picture products, Fujifilm Middle East stands proud as a proven solutions-provider. For more information, visit www.fujifilm-mea.com