As internet penetration continues to grow in the region, the need for data on online behavior is becoming increasingly crucial for both consumers and businesses. Google MENA today announced the launch of their latest service, Insights MENA.
Insights MENA is an interactive tool providing critical data about the online behavior of urban consumers in five key MENA markets: Egypt, Jordan, Morocco, Saudi Arabia, and UAE.
InsightsMENA has been launched in partnership with several organizations, including the Information Technology Association of Jordan, the Telecommunications Regulatory Authority in UAE and the American Chamber of Commerce in Egypt.
Insights MENA is a free online tool of comprehensive research on the media habits of consumers in the Middle East and North Africa and can be accessed at insightsmena.com. Insights MENA provides key statistics on consumer behaviors, including media usage, internet usage, mobile usage, activities, e-commerce and online attitudes. This information can then be filtered by gender, age, and country to allow for better targeted results. The site is available in Arabic, French and English.
“Insights MENA will provide viewers with access to knowledge, while at the same time expanding the Arabic content ecosystem to better serve the growing constituency of such content. This service will also provide much needed information for internet users in the Middle East, which grew in the past six years at an incredible speed of 275%,” said Ari Kesisoglu, Managing Director Google MENA.
The fieldwork for Insights MENA was conducted between September and November 2010 using a sample population of urban men and women aged 15 years and older. The information provided on this latest service is the result of 1,500 face-to-face interviews across the five above-mentioned markets.
“We are always searching for new ways to help businesses. When we create a new service, it is based on market needs, and Insights MENA addresses the need for up-to-date statistics on consumer behavior. Credible research in general is what we would ultimately like to offer to these markets,” said Karina Przyjemski, Research Manager for Google UK.
The Middle East is home to 75 million internet users, with an expected increase of 10 million new users set to come online in the coming years.
Notes and media contacts
For more details:
Abed Shamlawi
Chief Executive Officer
ICT Association of Jordan – Int@j
Office: +962 (6) 515-2322
Fax: +962 (6) 515-2344
