Google selects ‘Waseet’ as the first multi-country ‘Google AdWords Premier SMB Partner’ in MENA

Al Waseet International FZ LLC, announced the selection of “Waseet”, MENA’s classified brand, as the First Multi-country “Google AdWords Premier SMB Partner (PSP)” in MENA (Egypt, Kuwait, KSA, Lebanon, UAE).

Premier SMB Partners meet Google’s highest standards of excellence, which include in-depth AdWords expertise, full-service campaign management capabilities, one-on-one customer support, and extensive Google product and account management training.

To reach this elite status, “Waseet” met Google’s highest standards for qualification, transparency, and demonstrated ability to deliver exceptional service to SMBs.

“We arevery excited to be one of the chosen few worldwide who have what it takes to be a Google AdWords Premier SMB Partner. This strategic alliance is designed to build on Waseet’s existing relationships with small and medium sized businesses, and encourages them to use online advertising as a cost-effective way to find and target new customers, whether they are just around the corner or across the globe.

Through its network of 35 operations in 9 countries, Waseet is known for the unparalleled high reach it provides for its advertisers. This partnership,will offer Waseet’s SMBs a new set of opportunities enabling them to expand their business in ways they never thought possible.

As a Premier SMB Partner, Waseet’s sales force is equipped to help local businesses efficiently tap into the power and reach of the Google AdWords online advertising platform. The inclusion of the PSP program reinforces Waseet’s position as the Premier provider of offline & online advertising solutions for SMBs in the region”says John Fawaz, CCMO, AWI.

“Our strategic alliance with Waseet will allow us to have a big impact on small businesses. Google AdWords is a highly effective advertising tool for businesses of all sizes. Waseet will offer a “fully managed” AdWords service to small businesses that will allow them to reach new customers online,” says Ari Kesisoglou Director of Google Middle East and North Africa.

“Our participation in the Google AdWords Premier SMB Partner, Google’s most prestigious partner affiliation, serves as recognition of how we continue to provide the results and quality service that SMBs expect from Waseet. In a market where Internet penetration and online advertising are experiencing exponential growth, SMBs still have limited or no online presence. In an effort to help SMBs in MENA, Waseet is currently offering innovative online solutions to thousands of Waseet’s SMB advertisers to establish their online presence. Our partnership with Google will play a significant role in spreading the awareness of the importance of online advertising for SMBs. This initiative will offer Waseet’s customers the opportunity to tap into new market segments and to maximize their local and regional reach.”

Google AdWords Premier SMB Partner Program gives us an added endorsement of quality, reliability, and high-level expertise in SMB business market” saysImad Lahad, Group Director, Marketing & Corporate Communication, AWI.

“Waseet has been an obvious candidate for us to partner with in the MENA region. They have strong relationships with thousands of SMBs in the region and a long tradition in helping SMBs advertise in traditional and new media,” says Jed Christiansen, Head of Google Channel Sales for Emerging SEEMEA.