The Role
Head of Consumer Marketing – MENA
Our client is an exciting technology start-up based in the retail space who are based in the UAE. We are currently assisting them with a process to hire a candidate who will be responsible for driving the adoption of their service by consumers in the MENA region. The successful candidate will be the creator and custodian of the brand in the MENA region and develop the go-to-market consumer marketing strategy for the organization.
You will be responsible for driving user growth in the MENA region whilst managing the cost of acquiring each additional user whilst working with the Retailer Acquisition team. You will also work with retail partners to drive user numbers and usage and collaborate with Retailer Acquisition team and Technology team to ensure that the product exceeds the consumer’s needs.
The successful candidate will be responsible for developing marketing programs to communicate the proposition’s value to customers and other external audiences using a variety of communications vehicles and channels; developing the brand, including communications architecture, standards and guidelines; developing systems, processes and tools to facilitate the consistent brand integration and execution globally. You will enforce brand guidelines, corporate identity system, and messaging in all marketing deliverables as well as understand and facilitate marketing communications processes, including web, collateral, events, advertising, video, social media and the overall creative process.
By tracking customer behavior and trends, you will analyze multiple data sources and translates ideas into online marketing campaign tactics that influence and enable a customer journey and experience as well as developing the MENA advertising and media strategy, build integrated media plans, negotiate media investments and manage external advertising and media agencies, creative firms and talent agencies.
The ideal candidate will have an undergraduate degree in a quantitative subject and a Masters or post-graduate qualification in Marketing or Brand Management will be preferred.
Priority will be given to candidates with at least 8 years experience in brand management, with at least 3 years experience in the MENA region, preferably in the FMCG or consumer technology sector. It will also be given to candidates who can demonstrate experience of successfully launching at least one new brand in the MENA region, preferably a home-grown brand rather than one that has been transplanted from another part of the world – you should be able to demonstrate how you have been hands on launching a new brand.
Only candidates with faultless English oral and written communication skills can be considered for the position. Fluent spoken and written Arabic would be an advantage.
Key Performance Indicators for Role:
• Beam user numbers in absolute terms
• Beam user growth in percentage terms
• Cost of Beam user acquisition per user
• Revenue per Beam user
Personal Attributes
• Dynamic
• Aggressive
• Goal – oriented
• Self- starter
• Comfortable working in a start-up environment
• Able to impose structure on chaos
RequirementsThe ideal candidate will have an undergraduate degree in a quantitative subject and a Masters or post-graduate qualification in Marketing or Brand Management will be preferred. Key Performance Indicators for Role: Personal Attributes |
About the Company
RP International is the leading specialist recruitment consultancy in the established and emerging telecoms markets.
From our hubs covering the Americas, Europe the CIS, the Middle East, Africa and Asia Pacific we have partnered with operators, vendors, systems integrators and consultancies in more than a hundred countries, giving us an in-depth understanding Of cultural sensitivities, local business practices and hiring requirements.
Our clients and candidates benefit from the long-term perspective and breadth of knowledge that comes from working with an industry partner.
From our beginnings providing telecoms expertise into deregulating markets, we have developed our range of services to supply executive search, contingent, contract and launch and transformation resource solutions across the industry.
Our historic success in cross-border search assignments connects our clients to a global network of industry talent.
We identify the best available candidates on a local, regional and international basis.
