The Role
Our client are a 5 star luxury hotel in Dubai. They have a vacancy for a Marketing Manager who can market the hotel, its leisure facilities and it’s various MICE offerings. You should be an all round Marketer who is able to manage agencies, be involved with creating hotel collateral, communications and be involved with the monthly glossy newsletter.
Develop a structured Marketing approach to marketing rooms and meeting/conference facilities.
Implement plans to assist sales in meeting room revenue targets using all channels. Includes the preparation of sound marketing activity plans with relevant ‘buy in’ from SVP, Marketing, Director of Marketing and SVP of Sales.
Work with Sales team to provide marketing support for “need”/low periods when offers need to get to market quickly whilst still maintaining brand positioning.
Participate in the business planning process for Marketing to ensure strategic goals of hotel will be achieved.
Ensure the hotel is marketed in an innovative and effective way to ensure standout from the competition. Awareness of competitor activity and analysis of such activity will be expected with regular commentary to other departments (Sales, GM, Revenue Management, Overseas offices) to ensure all areas are ahead of the competition in terms of activity.
Support and implement marketing plan rollout, within budget, for both hotel (Spa, Activities and Recreation, Kids Club and nightclub) and meetings/convention business. Manage execution of local marketing activity.
Ensure brand standards and identity upheld in all activity related to hotel/MICE.
Direct and liaise with all external agencies when required.
Support the rollout of the media advertising plan and creative development.
Development of stay promotions and third party initiatives – direct, tour operator, airline, brand alliance partnerships.
Manage hotel collateral creation adhering to brand standards.
Oversee the management of the hotels customer database.
Tracking and research on customer database information for marketing analysis.
Content submission to weekly/monthly e-newsletters featuring multiple messages direct to consumer, leisure trade and MICE trade.
Support the rollout of any future loyalty plans (airlines, credit card promotions).
Manage internal photographic shoots for hotel/MICE.
Ensure website is up-to-date with latest hotel/MICE information.
Ad-Hoc promotional projects.
Copywriting as required.
Support external PR agencies maximizing on PR opportunities.
Attend key meetings with departments to build exposure (Revenue/Yield, Managers Meetings etc)
Assists with the marketing initiatives and brand positioning issued from the main international marketing office overseas.
Editing guest newsletter for distribution in guest rooms working with operational team.
Support hotel with specific promotions.
Requirements
Strong interpersonal skills
Organizational skills
Strong administrative abilities
Ability to have a strong customer focus
Leadership abilities
Strong communication skills
Salary: AED 18K + 1 bed apartment + Flights + Medical
Ref; SJ12611
