The Marketing Coordinator supports the Brand Manager as well as the Marketing Executive with the implementation of marketing and promotional programs that optimize sales, presence and help to increase awareness. The brand’s yearly marketing calendar includes promotions, branding initiatives, tasting activities, media, brand activation programs as well as events/sponsorships, the implementation of which will be supported by the Marketing Coordinator. The position is based in Dubai and reporting to the Brand Manager.
Accountabilities:
- Promotions – Assist in the planning, budgeting, implementation and evaluation of promotions
- Drafting and signing off fact sheets
- Coordination of premiums, POP and packaging with agencies, suppliers and distributors all of which involves briefing creative agencies, print and production houses, packaging and premium suppliers, shipping companies. In case of packaging prepare and send out packaging instructions as well as organize barcodes (if required). Keeping distributors aligned on orders and shipment status
- Monitoring execution of promotional activities by doing regular market visits
- Collection of promotion data from Market Managers/distributors and assist in evaluation of promotion results
- Purchasing: Help with sourcing and purchasing of consumer as well as corporate premiums, Branding Elements as well as In-Store Equipment
- Contacting suppliers
- Requesting samples. Comparing and approving samples
- Designing/tailoring premiums to the brand’s CI
- Assisting in negotiating prices. Collecting quotations
- Collect volumes/qtys from distributors. Align distributors on production progress and update on timelines
- Raising and process LPOs. Ensuring that proper documentation is provided and payments can be processed
- Arranging for shipping and aligning distributors on order and arrival of purchased items
- Media: Supporting the implementation of our yearly media plan
- Briefing and coordinating with media agency
- Analysis and evaluation of media proposals
- Ensure Timely artwork development through creative agency
Internal team as well as distributor alignment on the brand’s media activities
- Preparation of closing presentation
- Present monthly media competitor report
- Events/Sponsorships: Coordinating the brand’s corporate event and sponsorships
- Be the point of contact for companies looking for sponsors
- Collect all event/sponsorship related information and present to the Brand Manager
- Assisting in evaluation of sponsorship proposals, negotiations of sponsorship contracts and handle follow-up
- Help with concept development for the event/sponsorship. Brief agencies and suppliers on requirements. Support execution of the event
- Post evaluation of activity (present conclusions and learnings)
- Finance: Assist with processing of Marketing Expense reports
- Keeping track of Sadia’s and distributors’ trade related expenses
- Follow up with the distributors to ensure that Marketing Expense reports are submitted on time
- Check on distributors’ monthly Marketing Expenses Reports
- Working with the Marketing Finance Person and ensure re-imbursement of accounted amounts
Other Marketing Activities:
- Help with the implementation of regional tasting activities and product launches
- Develop all trade related branding such as window panels, in-store signboards, tape, shelf strips etc
- Assist in developing Sales Incentive Programs
- Development and Maintenance of artwork library
- Interacting daily with clients, vendors, and retailers to insure the smooth implementation and post-promotional activities involved with each program
Skills
Requirements:
- University Degree in Marketing, Administration or Communications
- Fresh Graduate or 1-2 years experience in a related field of marketing
- Market Knowledge
- Advanced level of English Language. Arabic preferred.
- FMCG experience preferred
- Computer literate (MS Office)
- Team work: good interpersonal, social and organizational skills
- Pro-active, dynamic personality. Strong negotiation and analytical skills. Punctual in meeting deadlines
- UAE driving license a plus
Package
- 8-11k dhs (depending on experience)
- Medical Insurance
- Yearly ticket
- Yearly Bonus
