HP launches first brand experience center in Middle East

In the run up to Gitex, HP announces new Total Care Center in Dubai to extend customer service support

DUBAI, September 26, 2012 — In the lead up to Gitex Technology Week, HP today announced the opening of a new service support center that will offer one of the biggest ‘product experience’ location in the region for HP customers seeking advice on products or looking to get their HP products serviced.

The HP Total Care Center which officially launches in Dubai on September 26th, is the first of its kind in the Middle East. It forms part of HP’s continued effort to expand its industry leading customer service experience offering.

Customers will be able to access a range of free and paid services to enable a swift upgrade or repair including one-to-one advice from trained product experts, in-house PC and printers service support, training, and a chance to experience the latest HP products in the consumer and commercial Demo Zones, including products like the new HP Envy Sleekbooks, HP Omni 27” All-in-one Touchsmart, HP Specter, HP Deskjet Ink Advantage 5525 eAIO printers and more.

Each customer will be able to seek advice on how to get the best out of their PC, be it with the help of a free PC check-up, performance boosting accessories like an HP wireless mouse, HP extended life notebook battery and HP webcam, or services specifically created with HP Total Care Center customers in mind. Free software training courses will also be offered at the Center to small groups looking to get more from their HP products. Training sessions will include Organizing your Photos and Music, Microsoft Office Essentials, Windows 8 Upgrade and navigation, and Internet Security. To better match individual customer expectations, HP has developed specific services including HP SmartFriend for better usage services and HP Care Pack for warranty extension services to maximize your HP product experience. Plus, customers can find the entire consumer and commercial portfolio of HP products including notebooks, desktops and accessories.

In addition to the support services and product displays, customers can login to free wi-fi, visit the Internet Bar and keep their children entertained at the Kids Play Desk.

Salim Ziade, General Manager HP Printing and Personal Systems, Middle East, said “We go to great lengths to redefine the experience and interaction for our customers with new innovative products and services. Building and maintaining customer service and loyalty is a major driving force for HP, and the establishment of our unique Total Care Center in Dubai demonstrates our commitment to extending our customer support. The Total Care Center will enhance the number of ways in which people can interact with sales staff, seek support and purchase HP products, as well as improve our after-sales care to provide a faster, more personal service to our valued customers. Our on-site training courses will also enable customers to get the most from their PC experience.”

The HP Total Care Centre in Dubai will be open everyday from 10am to 10pm.

HP’s latest line-up of powerful and stylish desktops, laptops, printers and accessories will be available for purchase during Gitex Shopper, September 29 – October 6. Customers can visit the HP Experience Stand located at Sheikh Saeed Hall SS2-2 and SS2-3 to interact with products, tap into the Universal Music catalogue with HP Play, check out live performances, play games to win prizes and get a good deal on purchase of HP products.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

(1) Mobile device must be wireless-enabled. Printer must be HP ePrint-enabled. Feature may require driver or apps, available for download at www.hp.com/go/eprintcenter.
(2) Ink Advantage platform using HP 655 inks:
(3) Compared to printing with other HP Deskjet ink cartridges. Based on comparison of HP published page yield of HP 364 / HP 178 vs. HP 655 and HP 301 / HP 122 vs. HP 650 original cartridges and recommended retail price. Actual prices may vary. Actual yields vary based on printer used, images printed and other factors. See: www.hp.com/go/learnaboutsupplies for more information. Results for other cartridges will differ.
(4) Ink Advantage platform using HP 650 inks:
(5) Compared to printing with other HP Deskjet ink cartridges. Based on comparison of HP published page yield of HP 301 / HP 122 vs. HP 650 original cartridges and recommended retail price. Actual prices may vary. Actual yields vary based on printer used, images printed and other factors. See: www.hp.com/go/learnaboutsupplies for more information. Results for other cartridges will differ.
(6) Energy savings calculation assumes the device is scheduled to be off for 12 hours per weekday and 48 hours per weekend. Reduced energy use is compared with a typical daily usage model, which assumes devices remain in “off” mode overnight and on the weekend.
(7) Requires an Internet connection to the printer. Feature works with any connected Internet- and email-capable device. Requires HP Web Services Account Registration. Print times may vary. For a list of supported documents, and image types, see http://www.hp.com/go/eprintcenter. And for additional solutions, see http://www.hp.com/go/mobile-printing-solutions.
(8) Requires a wireless access point and an Internet connection to the printer. Services require registration. App availability varies by country, language and agreements, and requires a firmware upgrade. For details, www.hp.com/go/ePrintCenter.
(9) Compatible with most popular email services. Check www.hp.com/go/eprintcenter for more information.
(10) Recommended retail prices. Actual prices may vary.