IKEA... Where Family Starts!
This is a hilarious campaign by IKEA, it shows the bed, sink or table where each family member was conceived! The great thing about this campaign is how it shows the history of the brand and it’s existence in our lives.
Advertising Agency: thjnk AG, Hamburg, Germany
Creative Directors: Armin Jochum, Torben Otten, Georg Baur, Bettina Olf
Art Director: Niko Auf dem Berge
Copywriter: Karl Wolfgang Epple
Art Buyer: Lina Eggers
Photographer: Kerstin Lakeberg
Account managers: Björn-Thore Bietz, Constanze Frink, Svenja Gollmer, Meike Freymuth
