This is a super cool stunt by Carlsberg in Belgium, 148 bikers in a movie theatre waiting for some innocent couples want to take their seat, how would they react when they walk into a theatre that is filled with tough guys, the large size! It’ a really awesome idea, I love it!
Advertising Agency: Duval Guillaume Modem, Belgium
Creatives: Koenraad Lefever , Dries De Wilde
Production: Monodot
Director: Cecilia Verheyden
Producer: Tatiana Pierre
Creative Directors: Geoffrey Hantson , Katrien Bottez
