WE ALLSHARE, a film by Samsung
What does sharing mean to you? Good food? Cute cat? Great moments? What do you share and why do you share it? This is the insight that inspired Samsung to create and launch a new campaign that revolves around a film titled “We AllShare” which will premiere later tonight at the Consumer Electronics Show (CES) in Las Vegas.
The campaign urges residence of planet earth to join the campaign via twitter and instagram through the hashtag #WeAllShare – everyone is invited to share what they care about and tag it, I shared a really delicious sushi dish 
Samsung’s We AllShare Film will premiere tonight 9/Jan/2013 at 2pm PST, which will be 2am 10/Jan/2013 Dubai time, you should be able to watch the live feed on: weallshare.samsung.com
Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Mark Tutssel
Global Executive Creative Director: Shannon McGlothin
Global Creative Directors: Brandon Rochon, Adam Kennedy
Associate Creative Directors: Andrei Chahine, Ryan Stotts
Executive Producer: Matt Blitz
Producers: Keith Jamerson, Chance Woodward, Jennifer Dennis
Account Direct: Steve Bonnell
Account Director: Shelley Ong
Senior Account Executive: Deepti Ramakrishnan
Associate Account Executive: Cameron Zick
Music Director: Gabe McDonough
Production Company: B-Reel
Editorial: Rock Paper Scissors
Post Production: A52
Director: Miles Jay
