Brand Manager | Dubai, UAE

The purpose of the role as a ?¥brand custodian?¦ of assigned brands is to assist in planning, developing and implementing latest and appropriate marketing strategies/activities including advertising and promotional activities in order to effectively build brand equity, augment the sales of the goods and services and also meet company targets for growth in the market share and improved profitability.

PRIMARY RESPONSIBILITIES
1. Assisting in developing a long-range and competitive strategy for the designated brands.
2. Preparing an annual marketing plan and sales and profit forecast for each brand and implementing the plans and achieving the goals.
3. Collaborating with all internal departments and external partners for win-win and mutual achievement of objectives.
4. Aiding in developing brand identity where required or obtaining brand guidelines from parent company where available and internally and externally communicating related brand positioning and messaging to help inform the creative process and championing the strict adherence to that positioning.
5. Sourcing, selecting and leading the third party brand communications support agencies (creative, PR, event, promotion and media) to develop, organize and implement advertisements, merchandise, events and campaigns.
6. Stimulating support throughout the distribution channel (sales force and trade) for the brand and specific marketing programs.
7. Planning and implementing customer relationship management programs including loyalty programs.
8. Gathering continuous intelligence on the brands?¦ equity and tracking performance including closely monitoring sales, market share and consumer fundamentals, customer and dealer needs, attitudes and behavior and new problems and opportunities.
9. Managing both regular and need based consumer research studies including identifying the research need, and sourcing, selecting and leading the research agency/ies.
10. Doing regular competitive analysis to compare strengths and weaknesses and anticipate and understand competitors?¦ plans.
11. Initiating and overseeing product improvements and new product developments to meet changing market needs.
12. Being proactive towards the market situation, anticipating trends and spotting changes and proposing enhancements or changes in plans for the company to take advantage or defend itself effectively.
13. Developing appropriate pricing strategy proposals.
14. Planning and managing all marketing resources according to agreed budgets.
15. Optimizing the utilization of allocations and generating savings in the marketing budget.
16. Maintain administration and relevant reporting and information systems of the marketing department.
17. Writing and delivering periodic (e.g. monthly) updates of activities, plans and achievements and other reports and presentations as and when needed.
18. Documenting and obtaining and managing relevant patents for all intellectual property.
19. Assisting in planning and managing internal communications and awareness of corporate direction, mission, aims and activities.
20. Functioning as the information hub for designated brand(s).

ADDITIONAL RESPONSIBILITIES
• Any other task as assigned from time to time.

Educational Qualification:
• MBA degree with major in Marketing.
• Practical knowledge of use of Microsoft Outlook, Excel, Word and PowerPoint

Experience:
• 5 years intensive brand management experience in a blue chip MNC reputed for its marketing prowess.

Special Requirements:
• Work requires willingness to work on a flexible schedule.
• UAE driving license
• Proven ability to obtain visit visas for business travel to any continent.

Competencies Required:
Should have demonstrated in work experience so far:
• Leading the complete brand equity management and consumer pull cycle (brand positioning immersion, professional consumer research, 360 touch points media planning, integrated communication creative development, in-market synchronized execution, market share and image performance tracking and recommending improvements);
• Honesty and integrity; not compromising principles and values in challenging situations;
• Long term orientation, championing company vision and brand equity as Brand Custodian;
• Able to provide leadership by leading the projects and discussions and convincing the stakeholders;
• Marketing planning, sales and financials forecasting ;
• Sense of urgency;
• Prioritizing, multi tasking, multiple projects management;
• Being organized;
• Natural seeker of solutions, win-win outcomes;
• Self motivated, taking initiative;
• Attention to detail, diligence, strives for quality;
• Information gathering, analysis and reporting;
• Faultless written and verbal English communication and presentation skills;
• Working collaboratively in cross-functional teams in both leadership and member roles;
• Action and results focus, commitment;
• Confident and sociable, building contacts, relationships and network;
• Active, energetic and passionate about work;
• Willing to travel and flexible about work hours/fluctuating workloads;
• Hard core professional who can be very strong in his convictions but also understand and manage the sensitivities of the people involved.

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