Senior Director – Marketing Communications | du telecom Dubai, UAE

Senior Director – Marketing Communications – 1 year contract role

To manage the marketing communication department, all ATL / BTL communications, and necessary planning to support that.

Create integrated communication plans across multiple media for the P&S launch; in coordination with the advertising agency.

Manage the ad agency ensuring the delivery of optimized campaigns and strategies.

Manage the budget for the above; and provide thorough analysis allowing comprehensive insight into all behavioral and competitive patterns across all ATL / BTL channels and ensuring campaign effectiveness.
Strategic Role
• Run an effective marketing communication unit, making sure to create and implement an ATL / BTL communication strategy that will meet the standards and the value of the brand and reflect it’s perception through its products and services.
• Ensure the department is providing full support for all business units in set timelines and adhering to brand guidelines.
• Define and create the necessary methodology using market research and benchmark analysis to provide customer insights, communication effectiveness measurement, and innovative media.
• Manage the marketing communication budget
• Manage the advertising agency relationship

Detailed Responsibilities
Overall
• Develop the annual communication plan and strategy
• Constantly benchmark the communication activities with current regional and global activities and best practices
• Emphasize simplicity and user-friendliness in all communication activities
• Manage the budget, invoicing, and payment process with all third parties

Brand
• Ensure that all communication (ATL, BTL, internal) adheres to the brand guidelines
• Emphasize simplicity and user-friendliness in all communication activities

ATL / BTL
• Create ATL / BTL launch campaigns
• Brief advertising agency on new product launches and promotional ATL / BTL campaigns while managing the entire campaign development process (copy and layout approval, photography, finalization)
• Ensure consistency across all ATL / BTL communication
• Manage the brand equity returns from all product and service campaigns

Cross Functional
• Clearly communicate with other units and departments to facilitate the launch of services
• Work closely with Marketing department on the communication roadmap and to make sure that all services / products are communicated properly

Requirements
The ideal candidate should have a sound communication and research background with an Agency background (an A-lister) along with a reasonable business understanding of the way the Infocomm (GSM, Fixed, Broadband) industry works.

Qualification
• University degree in Communication or relevant
• Perfect Command of Arabic and English

Experience
• 7+ years experience in communication / advertising (agency or client side) with reasonable exposure to PR, events, the internet activities and social networks
• Thorough knowledge of the communication processes and best practices

Core Competencies
• Organizational adaptation and flexibility
• Easy adaptation to new ways of doing business
• People skills
• Organizational commitment
• Achievement oriented
• Open, flexible proactive
• Customer oriented
• Team Work & Co-operation
• Communication
• Proactive attitude, self confident, reliable
• Able to deliver under tight deadlines
• Excellent project management skills
• Thorough understanding of interactive communication
• Telecom experience
• Bilingual- Excellent skills in English and Arabic
• Organizational commitment
• Strong understanding of target segment media habits
• Works well in cross-functional team environment
• Understands needs and diversity of organization
• Think out of the box
• Practical

Personality
• Reliable, friendly, with integrity, professionalism, initiative, commitment, being approachable, dedicated, hardworking and have a team spirited attitude

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