The Weight of the Brazilian Shirt

Featured, Stuff — By Samer Marzouq on July 7, 2010 at 9:30 am

Although I don’t really like Brazil football team, this is a nice idea to promote the shirts of the team. The idea was to play around a popular expression in Brazil, which translate into The weight of the Brazilian Shirts. The implementation was hang these shirts on a 2kg hangers.

Advertising Agency: Salles Chemistri/Sao Paulo/Brazil
Creative Directors: Hugo Rodrigues, Victor Hayashida
Art Director: Nelson Costa, Erico Braga
Copywriter: Cristiane Parede