Digital Data Analyst | Wunderman Dubai, UAE

As part of the team Global Insights and Optimization team there is an opportunity to utilise knowledge and skills to support Nokia local digital marketing activity.

Candidates should have a proven track record of developing digital data plans, performance reporting, analysis and optimization recommendations across bought, owned and earned media touchpoints.

• Develops clients’ local digital measurement strategies and reporting of KPI’s
• Design, generates and manage local reporting frameworks
• Provide analysis to local campaign performance across bought, owned and earned media.
• Provides insights and develop optimization recommendations based on measurement reporting and analysis
• Ability to synthesize data and provide marketing strategy recommendations based on data to deliver qualitative and quantitative analyses to support local market activity
• Prepare written analysis and present findings

Skills
• Solid understanding of digital metrics, hands-on experience with tools, and knowledge of various digital measurement technologies such as:
• Site-side analytics reporting tools (especially HBX & Omniture SiteCatalyst)
• Test and target tools (Omntiure)
• Ad serving technologies such as DoubleClick reporting tools (ref DFA, DRM, DART Search etc)
• Social media monitoring tools (eg Radion6)
• Strong analytical skills; ability to analyse raw data, draw conclusions, and develop actionable recommendations
• 5+ years experience as digital data analyst or equivalent
• Knowledge of visualisation techniques for data analysis and presentation
• Excellent written, oral communication, project management and presentation skills
• Understanding of business intelligence, Database Marketing; measurement, testing, relational databases, and campaign workflow
• Solid understanding of marketing principles
• Growing effectiveness and versatility in oral presentations
• Solid business writing skills
• Consistency in delivering error-free work, on time, at standards that meet or exceed agency client expectations

Apply Now!