Digital Planner | Wunderman Dubai, UAE

The Digital Planner will articulate consumer insights to drive communications strategies and programs within the local Sales Unit, related to global interactive and digital campaigns and communications. They will focus on operationalizing the global campaign into a local neighbourhood plan. They will be supported by the account management and creative teams in the local market. The Digital Planner is a digital specialist familiar with all existing and emerging digital channels.

KEY RESPONSIBILITIES:
• Speaks for the local market consumer in digital marketing communications programs at Nokia.
• Ensures local consumer relevance of the brand communication strategy.
• Pick up the global campaign guidance and makes it completely relevant for the local market
• Interprets and monitors local cultural and social trends relevant to the Nokia business.
• Conducts research that will aid in the localized consumer insight gathering and strategic planning process.
• Use various data measurement, tracking and optimization tools to develop insights for incorporation into Creative briefings and localized culture ‘roadmaps’.
• Develop precise recommendations across the digital mix, digital opportunities and turns global Digital recommendations into local activity plans
• Crafts creative briefs and provides clear persuasive briefings to Creatives.

Skills
• A digital ‘native’ with knowledge of all existing and emerging digital channels.
• Comprehensive understanding of online strategy, marketing, media concepts and branding.
• Demonstrated experience in the use of measurement and tracking tools within all digital channels, and incorporating results of these tools into Creative briefs and local cultural ‘roadmaps’.
• Experience developing brand and creative strategies within Brand websites, SEO/SEM, email campaigns and mobile marketing channels
• Experience with global businesses, preferably in the telecom and technology fields.
• Strong client facing skills.
• Ability to present ideas clearly and concisely.
• Successful track record managing multiple client assignments.
• Strong knowledge of primary and secondary research methodology, both qualitative and quantitative.
• Excellent oral and written communication skills.

• BA/BS degree required; advanced degree a plus
• Agency or internet professional services experience
• Two to four+ years of over all experience; one to two years interactive experience at a minimum
• Experience with direct marketing, relationship marketing and CRM within an integrated marketing perspective preferred.

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