E-Marketing Specialist | Beirut, Lebanon

The IAB is a new highly innovative secondary school degree which is a passport to higher education & the workplace. The e-marketing specialist will leverage all online tools to promote the qualification across the Arab world to all stakeholders (parents, students, educators, employers) and to universities worldwide.
LDLP is the leading dictionary company in the Arab world. The new e-dictionary service on the LDLP website will require the online marketing specialist to maximize the commercial aspects, e.g. search engine optimization, promotion via facebook, twitter etc. and the sourcing of advertising revenue.
The E-Marketing Specialist will also need to find new B2B partners (Microsoft, Nokia etc.) to buy the e-dictionary content.

JOB DUTIES AND RESPONSIBILITIES
1. Create, measure, analyze and optimize online marketing programs including email campaigns, blogs, co-marketing opportunities, online advertising, Social Media Marketing and more.
2. Understand, optimize and expand the keyword list for search engine optimization.
3. Analyze and report program performance; provide results and recommendations for improvement and new programs.
4. Create feature specification documents for changes to the website and other online projects.
5. Provide support for other areas of marketing when needed.

Skills
1. Bachelor degree in marketing or advertising.
2. Excellent understanding of online marketing.
3. Strong written and verbal communication skills.
4. Good knowledge of Microsoft Office, especially data base tools.
5. Familiarity with web services, application programming interfaces and data feeds is a plus.
6. Ability to work on multiple projects at one time and under pressure.
7. Self-motivated with a high level of initiative and a sense of urgency.

Candidates should attach a portfolio to their CV

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