Fleet Marketing Manager | Al Futtaim Group Dubai, UAE

The Company :
Al-Futtaim Motors occupies the pre-eminent position of the largest distributor of automotive products in the Emirates, and leads the rapid development of automobile business in the UAE, while continuing to contribute to Toyota’s worldwide growth. Today, Al-Futtaim Motors is synonymous with Toyota and Lexus, which enjoy undisputed leadership in the UAE in terms of the largest number of vehicles on the road. Besides Toyota, we also hold exclusive franchises for some of the world’s top automobiles and automotive products like Hino – Japan’s leading heavy-duty vehicle manufacturer, Toyo & Chen shin/ Maxxis tyres, GS & Panasonic batteries and many more.

The Role :
KEY ACCOUNTABILITIES Develop and deliver the advertising and promotional functions of the brand including Press advertising, radio, DM, POS, OOH and events (Motorshow, launches etc..) Manage the relevant brand AFM website and all associated mini sites. Content development and updating. Develop and deliver launch activities for the brand. Launch activities to be to consumers, media and internal sales personnel Manage marketing budget, ensuring efficiency of spend. Manage TMC marketing support. Ensure correct administration of marketing claims to TMC to ensure maximum reimbursement from TMC Provide marketing support to sales personnel to allow effective on brand communication to customersJOB CONTEXT The job holder is the central player in communication of the relevant AFM brand message in the UAE. The effective communication of the message is critical to the ultimate success of the brand in terms of both volume and GP in the short and long term. The job holder will liaise with a number of other stakeholders, notably; GMASCO (the Group communications agency), the relevant GM of that brand, the product team of the brand and the brand sales teams. Whilst there are no direct reports the role will necessitate indirectly managing GMASCO personnel and third party suppliers. The job holder will report into the relevant brand GM. The job holder will also have to liaise with third party suppliers and the brand principal.

The Person
:QUALIFICATIONS, EXPERIENCE, & SKILLS* Minimum Qualifications and Knowledge: University Graduate or significant experience in sales and/or marketing within the automotive field.* Minimum Experience: 3-5 years in a Sales and/or Marketing Department, automotive experience preferred.* Job-Specific Skills:                  Analytical/Numerical/Presentation             PC Competency/Computer Knowledge* Behavioural Competencies: Initiative, creativity, attention to detail, ability to think strategically

Apply Now!