Insight Marketing Manager | Dubai, UAE
Marketing — By Samer Marzouq on February 22, 2010 at 10:38 amA new exciting opportunity has become availble as Insight Marketing Manager for a leading Home Appliances multination organisation. As Insight Marketing Manager, you will work and coordinate closely with 14 subsidiaries Marketing Managers in MEandA, Product Manager of each business line. – You will become one of the key players in optimizing and further strengthening of overall Insight Marketing activities implemented by Home Appliance in the Middle east and Africa region.- Local insight development based on global consumer segment.- Shopper insight development for channel strategy.- Consumer acceptance test for new product introduction.- Analyzing and maintaining brand health for MEA.- Monitoring ad effectiveness (Prepost ad test for local campaigns).
Skills
To be considered for the job role you must have- Strategic Marketing experience and marketing research skills.- Experienced in managing and interpreting channel marketing. – Product and brand manager experience in white goods industry andor consumer products (FMCG industry) preferred.- English language is a must and Arabic preferred. – High level of integrity and work ethics are required.- Relevant higher education . MBA Preferred.- We are looking for a strong integral, bright, broad-minded, dynamic, energetic, creative and result-oriented individual with excellent commercial sense and outstanding communication skills, a creative thinker who is self-motivated and self-sufficient, able to plan and set the right priorities, ready for challenge and meeting tough dead-lines, to whom loyalty is a value.


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