Marketing Manager | Dubai, UAE

A leading Law firm in Dubai are seeking a Marketing Manager.

You will develop, direct and control the Firm’s marketing business strategies and activities to achieve revenue, sales and profit targets.

• Direct all marketing activities for the achievement of short and long term business objectives, increased profit, and market control.

• Establish and co-ordinate the marketing objectives, policies and programmes within the context of the overall corporate plan and, where appropriate, recommend standards and set targets and quotas.

• Appraise the activities of the staff according to overall marketing strategies.

• Monitor and evaluate the performance, and the efficiency of marketing staff and procedures.

• Coordinate subordinate staff to optimise the use of human and material resources to achieve goals.

• Consult with subordinate staff and review recommendations and reports.

• Control and monitor marketing methods, key customer strategies and other arrangements.

• Direct and control marketing by planning or co-ordinating advertising campaigns and promotional activities, market analysis and research and other consulting work.

• Advise on the development of initiatives such as new services, new marketing techniques, new advertising initiatives, incentive bonus schemes and the dropping of unprofitable divisions.

• Maintain necessary contact with major clients, media, professional associations and government representatives to achieve the objectives of marketing.

Marketing Competencies:
1. Measures Performance
Regularly measures market, competitive, and business performance in order to anticipate trends.

2. Develops & Tests Hypotheses / Scenarios
Identifies trends and seeks possible causes and rationales re. opportunities and problems.
Identifies and gathers data needed to prove or disprove hypotheses.

3. Analyzes Data & Draws Conclusions
Analyzes relevant data.
Draws conclusions and generates insights.
Prioritizes solutions and opportunities.

4. Develops Recommended Approach
Creates or revises Business Review or Recommendation document to recommend top solutions and opportunities.

5. Forecasts Sales & Product requirements
Provides monthly forecast evaluations and accurate commercial trends.

6. Tracks Billings & Collections Actuals vs. Plan
Monitors performance and highlights issues for review at the management meetings.

7. Engages Internal departments
Engages internal departments in bringing key problems and opportunities to the forefront.

8. Gains Commitment
Influences departments by communicating the recommended solutions or opportunities with rationale in a manner relevant to each audience.

9. Develops company marketing Strategy
Develops Firm marketing strategy to gain long-term competitive advantage in the market.

10. Develops product/ brand Positioning
Develops the brand positioning maximizing competitive differentiation.

11. Develops marketing Plan
Creates a plan specifying Marketing Mix and weighting of efforts across offices, practice areas etc.

12. Formulates Tactics
Identifies tactical alternatives and selects tactics that will move clients along faster through the workflow.

13. Implements Tactics
Delivers tactics on time, by client segment, with sufficient differentiation to support Sales’ customer-access requirements.

14. Measures & Enhances Tactics Measures ROI of major tactics.
Modifies tactics based on sales rep and customer feedback and other brand performance data.

15. Coordinates with Sales
Leverages and coordinates Marketing activities with Sales activities.

Interested candidates may apply now online.

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