Media Planner | Abu Dhabi

- Develop and implement out-of-the-box online and offline strategic media plans based on the client’s objectives and the use of media research.
- Manage the planning process based on changes in direction, goals, and budgets.
- Ensure that standard communications with the Brand Team adheres to established processes and procedure.
- Generate insertion orders.
- Coordinate and reconcile billing.
- Update client media activity flowcharts and monitor trade publications for media trends.
- Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
- Report on current dimensions of advertising media; review historical trends that are pertinent to current media usage; analyze new media for applicability to clients.
- Investigate, analyze, and evaluate all syndicated research services, and monitor quality of service provided by contracted services. Act as liaison between the agency and syndicated services.
- Develop new, more efficient uses of media research resources and facilities.
- Prepare research reports and releases on media developments and issues, disseminating information to Media and Account Management teams.
- Prepare detailed reports on advertising activity and expenditures of clients and competitors.
- Foster a good working relationship with account and client teams to facilitate flawless execution of plans.
- Maintain good rapport with media sales representatives.
- Explore media alternatives and be creative in recommending media solutions.
- Be accurate to instil/maintain client confidence.

Skills
- Bachelors Degree holder.
- 2+ years of Media Planning & buying experience, preferably within the GCC.
- Strong knowledge of integrated marketing; must have developed and implemented integrated marketing plans (print, radio, outdoor, TV).
- Strong mathematical abilities.
- Ability to work well under tight deadlines.
- Strong organizational skills-Ability to handle multiple tasks simultaneously.
- Attention to detail with a clear vision of the big picture.
- Strong presentation and communication skills.

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