MICE/Hospitality Media Relations Manager | Mackenzie Jones Dubai, UAE

The Role

Our client, are a hospitality group who require a MICE Media Relations Manager.

JOB PURPOSE

To aid in planning, maintaining and provide support to the Group Media Relations Manager in undertaking effective PR campaigns to promote the events and exhibitions. To ensure maximum exposure of events within the media through all available channels.

JOB ACCOUNTABILITIES

1. To prepare a PR plan and media engagement plan to maximise the exposure within the MICE industries.

2. To prepare a PR plan and media engagement plan to maximise the exposure of events.

3. To work with the rest of the Media relations team to ensure an effective crossover of PR opportunities across the group of brands.

4. To prepare tactical collateral and press releases to activate the PR plans. This includes ensuring the releases are “sold in” and the correct media is engaged.

5. Respond to media requests for information and ensure all leads are followed up to maximise our share of voice.

6. To work with the marketing department to ensure cohesive campaigns across disciplines.

7. Ensure the appropriate sign offs and buy in internally of all plans and outputs.

8. Monitor and engage with social media within the MICE/Events arena ensuing they gain share of voice whilst retaining control.

9. To co-ordinate media visits and press conferences, including collateral, to maximise engagement with the media in the field. This will include presence at conferences, exhibitions and events.

10. Ensure that all channels available are monitored and utilised both on and off line, including company intranet and website.

Requirements

MINIMUM REQUIREMENTS

Qualifications:
University degree in Journalism

Experience:
Minimum 5 years working experience as Senior PR manager or as a journalist (reporter or sub-editor), handling sports and business stories for a recognised publication/organisation.

Knowledge/skills/languages:

Should have excellent communication skill both in written and spoken English. Any other languages would be an advantage.

Must have good knowledge of the real estate/ Sports events and Arab cultures etc.

The ability to handle several diverse projects concurrently and independently is critical.

Should have a friendly demeanour and good inter-personal skills.

Should be Proficient in MS Word, MS Excel and PowerPoint.

CRITICAL COMPETENCIES;

1. Effective Communication
2. Organising for Results
3. Initiative and Commitment to Achieve
4. Interpersonal Ability
5. Attention to Detail and Quality
6. Customer Service Orientation

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