PR Manager | Edge Resourcing, UAE

A top tier, high end luxury retail brand is currently looking to expand their Public Relations team with a PR Account Manager specialist, at Manager level. You will be required to be the face of the Brand, develop PR strategies and actions in line with the brands’ marketing plans, maximise brands’ exposure, and contribute to building brand identity within the high end Luxury retail space.

Roles and Responsibilities:
• Work with line Managers to plan and implement effective PR campaigns. Evaluate the effectiveness of campaigns, update managers on impact / success / outcome.
• Write / edit press releases, speeches, articles, develop Q & A standards, recommend official press statements, maximise media coverage for the brand.
• Plan the press office despatch schedule. Build / maintain / manage brand image.
• Organize and attend press conferences, special events, launches etc. Build strong relationships with the press.
• Prepare and present PR evaluation reports. Recommend enhancements to brand image.

Requirements

You must have between 4 – 8 years experience in this role, preferably working for a luxury / retail brand. Excellent communication and written skills are ESSENTIAL , and a degree in Business Administration or Mass Communication / Journalism is desirable.

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